The 7th annual Industrial Immersive in Houston, USA – Industrial Reality, AI and Digital Twins – Image: InnovateEnergy, Houston
Industrial Immersive 2025: Innovations and trends in immersive technology for industrial applications
Innovation through XR: Highlights of Industrial Immersive 2025
The 7th annual Industrial Immersive took place on March 3rd and 4th, 2025, at Westin Memorial City in Houston, Texas. This significant event brought together leading experts from the industrial, energy, and engineering sectors to share experiences, insights, and recommendations for implementing and scaling immersive technology programs in business operations. The event has established itself as a key platform for decision-makers addressing digital transformation in industrial environments.
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Main topics and focus areas of the event
Industrial Immersive 2025 comprised four co-located events covering various aspects of immersive technologies. The event provided a comprehensive platform for discussions on the latest advancements and real-world use cases of immersive technologies in industrial operations.
Immersive experiences for industry (Industrial XR Forum)
The Industrial XR Forum focused on the application of Extended Reality (XR) in various industrial contexts. Sessions covered topics such as “Energy XR: Remote Control,” which highlighted the remote control of industrial equipment using XR technologies. Other topics included “XR On-Site: Your Augmented Crew,” which explored the integration of AR into on-site workflows, and “XR Training: Safety First (Virtually),” which addressed virtual safety training.
The forum also addressed design and visualization in XR under the title “Design & Visualize in XR: Walk Through Your Vision.” Here, possibilities were presented for how companies can use virtual environments to develop and visualize designs before implementing them in the physical world.
Another important discussion was “Beyond the Hype: Spatial Computing’s Enterprise Reality”, which dealt with the actual operational reality of spatial computing in companies, and “The Power of Presence: XR for Remote Expert Assistance”, which highlighted the benefits of XR for remote expert assistance.
Digital Twins (Industrial Digital Twin Forum)
The Industrial Digital Twin Forum offered in-depth insights into the world of digital twins. One of the main sessions was “Taming the Twin: Data Deep Dive,” which dealt with data processing and analysis in digital twins. “Twin Building 101: From Data to Model at Scale” provided a fundamental overview of how to build digital twins.
“Twins for Design: Simulate & Optimize” and “Handoff the Twin: Facility Management’s Future” demonstrated how digital twins can be used to optimize design processes and facility management. Specific industry applications were discussed in “Oil & Gas: Digital Twins from Reality Capture” and “Digital Twins Improve Performance in the Process Industries.”.
Industrial Reality Capture (Industrial Reality Capture Forum)
The Industrial Reality Capture Forum focused on capturing and using data from the physical world to create digital models. Topics included “Capture Case Studies: From Construction to the Environment”, “Progress Tracking: Construction in Real-Time”, and “Power Plants: Capturing the As-Built Truth”.
Further discussions focused on “Reverse Engineering & Design: Scan, Analyze, Recreate” and “Robots on a Roll & Mobile Mapping: Autonomous”, which explored the role of automated systems in capturing reality data.
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AI and Data (Industrial AI Nexus Converge)
The Industrial AI Nexus Converge event was a significant new addition to Industrial Immersive 2025. It focused on industrial AI, AI agents, and the integration of AI with digital twins, IIoT, drones, robotics, and more.
The forum covered topics such as “AI Agents: Industry's New Workforce?”, which explored the role of AI agents as new workers in industry, and “Seeing the Unseen: AI Vision in Action”, which dealt with AI-powered image processing. “Data Whisperer: AI Unlocks Reality Capture” and “Maintenance Magic: Predicting the Future” focused on using AI for data analysis and predictive maintenance.
Other sessions included “AI-Powered Capture: Insights from the Data Deluge” and “AI, Digital Twins and BIM Converge for Industrial Ops”, which explored the convergence of AI, digital twins and Building Information Modeling (BIM) for industrial operations.
Innovative aspects and new features of the event
The most significant innovation at Industrial Immersive 2025 was the introduction of the Industrial AI Nexus Converge event. This new event was specifically dedicated to industrial AI, AI agents, and the integration of AI with other technologies such as digital twins, IIoT, drones, and robotics.
Sean Guerre, Director of InnovateEnergy, explained the motivation behind bringing together various sectors into one large, immersive technology event in Houston: “We want to bring as many people from the industry together as possible at these events. By combining these rapidly growing sector events into one large, immersive technology event in Houston, we are giving leaders of innovation, research and development, and emerging technologies at energy companies and corporations the opportunity to network with other industry leaders, leading service providers, and new potential partners.”
The event offered exclusive keynote sessions, expert-led panels, live demonstrations, and hands-on workshops that provided participants with in-depth insights into the implementation and scaling of immersive technology programs.
Target group and participants
The Industrial Immersive 2025 was aimed at technology and operations professionals who make investment and strategy decisions or build and implement groundbreaking XR/3D/AI, Digital Twin, Spatial Computing, Reality Capture, Simulation and AI projects within their organization.
The event brought together a wide range of industry representatives, including immersive technology innovators, spatial computing executives, leading solution providers, asset owners/operators, and end users from industry, engineering, and energy who actually make the decisions.
The participants came from various industries and had the opportunity to network with like-minded people, discuss challenges and find solutions for implementing immersive technologies in their respective fields.
Industrial Immersive 2025: How AI and immersive technologies are transforming industry
Industrial Immersive 2025 has established itself as a central platform for discussing and exchanging experiences in the field of immersive technologies for industrial applications. With the introduction of the new Industrial AI Nexus Converge event, the event has broadened its focus and recognized the growing importance of AI in industrial applications.
The combination of four specialized forums enabled participants to gain deep insights into various aspects of immersive technologies while simultaneously understanding the interrelationships and synergies between these technologies. The event demonstrated that immersive technologies, digital twins, AI, and reality capture are increasingly converging and offering integrated solutions for complex industrial challenges.
With the successful execution of the 7th annual Industrial Immersive, the event has further solidified its position as a leading platform for decision-makers in the field of immersive technologies in industry and is expected to continue playing an important role in shaping the digital transformation in industrial environments.
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