Industrial Metaverse & Extended Reality: What is the iguverse or iguversum? A VR platform for sales & industrial engineering

Anyone who searches for “iguverse” on the Internet will come across two different versions operated by different providers.

🎮 The “IguVerse” on iguverse.com

On the one hand, there is the “IguVerse” on iguverse.com, which can be described as a GameFi app and aims to completely redefine the concept of NFTs through the use of AI and ML (Artificial Intelligence and Machine Learning) technologies .

🎲 The heart of the IguVerse GameFi app

In this context, the idea of ​​unique, user-generated NFTs, i.e. NFT 2.0, is to be established as a new standard and replace traditional, anonymous collections. The heart of the IguVerse GameFi app is an innovative game principle: “Socialize to Earn”.

🤖 Other earning models

This concept is complemented by two additional earning models, namely “Move to Earn” and “Play to Earn”. Users of the app can easily earn rewards by, for example, sharing photos of their pets on social networks or engaging in activities such as walking and feeding their animals in the digital world.

🐾 Integration of social and community elements

The special feature of IguVerse is the integration of social and community elements into a GameFi application. The real idea behind it is to bring together animal lovers worldwide in one platform and allow them to earn cryptocurrencies through activities they already do on social media.

🕹️ Mini games and value increase

Players are offered a selection of mini-games through which they can be rewarded with tokens depending on their overall performance and the characteristics of their NFT assets. These mini-games are not only entertaining but also help increase the value of the digital assets.

💰 GameFi apps and the connection between gaming and DeFi

GameFi apps represent an innovative intersection between gaming and decentralized finance (DeFi). They combine the financial and gaming worlds in an entertaining way and offer users the opportunity to earn and trade cryptocurrencies through games. The success of these apps depends on the interest in blockchain technology and the trend towards decentralized financial systems.

🌐 The other “iguverse” from igus® GmbH

iguverse: Industrial Metaverse from igus – Image: igus GmbH

The other version of “iguverse” belongs to igus® GmbH. The iguverse, or iguversum, is an innovation that transfers sales and engineering to the virtual world.

🚀 Virtual platform for product development

As a digital parallel universe, iguverse serves as a collaboration platform and offers unprecedented possibilities in product development and prototype production. With this tool, machines and systems can be developed, optimized and maintained faster, more efficiently and more resource-efficiently.

👁️ Augmented reality technologies

By using augmented reality technologies, developers and customers can view and interactively adapt products and machine parts in a virtual space from different perspectives.

🌟 Iguverse offerings represent two facets of digital transformation

Both Iguverse offerings represent two very different facets of digital transformation. While one IguVerse blurs the boundaries between gaming, social interaction and financial technology, the iguverse from igus opens up new dimensions in industrial product development and collaboration.

💡 The igus® Metaverse concept “iguverse”

The igus® concept impressively demonstrates how technology can be used to change the way people work and be creative. It exemplifies the innovative spirit that prevails in the industrial sector and offers a unique way to add value and redefine the boundaries of what is possible.

Find the right Metaverse agency and planning office such as a consulting firm - Image: Xpert.Digital

🗒️ Find the right Metaverse agency and planning office such as a consulting firm - search and search for top ten tips for consulting & planning

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• Experts in the Metaverse and XR: Find the right partners

🌐 A virtual reality platform for industrial sales and engineering

The concept of the Metaverse – or in this particular case the “Iguversum” or “Iguverse” – has attracted considerable attention in recent years. It is often described as the next level of the Internet. But while the general Metaverse is known as a digital world in which people can interact as avatars, the Iguverse specifically refers to a virtual reality platform for industrial sales and engineering.

🏭 The Industrial Metaworld

The term “Metaverse” combines the words “meta” (meaning “beyond”) and “universe,” describing a limitless, digitally augmented reality. In an industrial setting, this could mean a simulation of a factory, warehouse, or other industrial space where engineers, designers, and salespeople can collaborate in real time.

🪄 Augmented reality and its importance for the industry

Augmented reality (ER), which includes both augmented reality (AR) and virtual reality (VR), plays a critical role in the development of the industrial metaverse. VR allows users to fully immerse themselves in a simulated environment, while AR projects digital information into the physical world. In an industrial context, this allows employees to visualize, modify and test machines or processes before implementing them in the real world.

🌌 Iguversum: A specialized room in the Metaverse

The Iguverse could be considered a specialized platform within the larger Metaverse. It would be specifically designed for industrial applications and would provide users with tools and resources to work in a virtual environment. This could range from collaborating on product development to training employees in a safe, controlled environment.

🚀 Advantages of the Iguverse

The introduction of such a platform could offer numerous advantages for companies:

1. Collaborative work environment

Teams from different parts of the world can collaborate in real time as if they were in the same room.

2. Cost savings

Virtual prototypes and simulations can replace expensive physical models and testing.

3. Faster product launch

The ability to design, test and revise in real time means products can be brought to market faster.

4. Training and continuing education

New employees can be trained in a virtual environment that minimizes the risk of accidents and errors.

🔮 Future of the Iguverse

While the concept of the Iguverse may currently be in its infancy, the technology and ideas that support it could revolutionize the way industrial companies work and communicate. As VR and AR technologies continue to evolve, it is expected that more and more companies will see the value and invest in platforms like Iguversum.

🌟 The Iguverse is an exciting example of how the Metaverse and augmented reality technologies can be used to solve real business challenges and transform the way we work and interact.

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#️⃣ Hashtags: #Iguversum #IndustrialMetaworld #AdvancedReality #VirtualReality #Industrie4.0

(Consumer) Metaverse New territory for newbies – What you should know now – Image: Xpert.Digital

In today's digital world, terms such as blockchain, NFTs, wallets, cryptocurrencies and the metaverse have become increasingly present. For newcomers, these terms may seem confusing and complex at first. Here we try to explain these terms in an understandable way and give you important and interesting details about them.

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• Metaverse new territory: The new Metaverse territory is revolutionizing our perception

The Iguverse system opens new doors and offers its users innovative possibilities. The first users have already discovered that they can work together effectively in this digital space, regardless of geographical distance. Not only does distance become irrelevant, the Iguverse also allows users to visualize their projects more clearly and tangibly from day one. But these are only the most obvious advantages. Let's delve deeper into the benefits of this system:

🔬 Taking technology to a new level

• Virtual workspace: A continuously saved, expandable virtual workspace is created in Iguverse that the entire project team can use. This encourages teamwork and allows ideas to flow in real time.
• Increased security: Hazards can be minimized as risks can be tested and verified in a virtual space before being implemented in the real world.
• Repeatability: Processes and tests can be repeated at any time to achieve the best results.
• Fast integration: Quick integration into the real production environment is facilitated by advance testing in Iguverse.
• Optimization of machine quality: The Iguverse offers tools to monitor and improve the performance of machines and systems.
• Effective data collection: Accurate data collection and analysis enables deeper understanding and informed decisions.
• Understanding Complexity: The system makes it possible to drill down into complexities and conduct early testing, resulting in better end products.
• Time efficiency: The process from the initial idea to the finished product is accelerated.

💰 Cost management and efficiency

• Simulation: The possibility of simulation allows costs to be saved in advance.
• Time savings: Since everything takes place in digital space, travel time and costs are saved.
• Reducing downtime: The Iguverse can help identify potential problems early, preventing expensive downtime.
• Reduction of errors: Incorrect planning can be reduced, resulting in cost savings.
• Less prototyping: The need for physical prototypes is reduced as everything can be tested in Iguverse first.

🌱 Focus on sustainability

• Environmentally friendly: The Iguverse reduces the need for business travel, thereby saving CO2 emissions.
• Resource efficiency: By avoiding physical prototypes, valuable resources are saved.
• Flexibility: Teams can adapt quickly to changes, increasing productivity.
• Satisfaction: A good work-life balance and more efficient working methods lead to happier employees.
• Team effectiveness: The tools and possibilities of the Iguverse enable teams to work more effectively and productively.

📣 Similar topics

• 🌐 The future of virtual workspaces: The Iguverse system
• 💡 Iguverse: Efficient cost management and optimization
• 🌍 Sustainability in focus: The Iguverse system
• 🚀 Iguverse in practice: proof of its value
• 🔒 Security and repeatability in Iguverse
• 🕒 Time savings and time efficiency with the Iguverse
• 💰 Cost management made easy with the Iguverse
• 🌱 Sustainable work with the Iguverse
• 👥 Teamwork on a new level: The Iguverse
•  📊 Data analysis and decision making in Iguverse

#️⃣ Hashtags: #Iguverse #VirtualWorkspaces #Cost Management #Sustainability #Security

Director Extended Reality / Head of Metaverse – Image: Xpert.Digital

The rapid development of digital technologies, particularly in the area of ​​extended reality (XR) and the metaverse, has presented companies with new challenges. In this dynamic landscape, it is often difficult to build the necessary knowledge and expertise internally. This is where the role of an external Senior Extended Reality Director or Head of Metaverse comes into play.

More about it here:

• Introduction: Challenges in the Digital World

With the iguversum, igus creates a digital world that prepares sales and engineering for the metaverse - Image: igus GmbH

A plastics specialist is breaking new ground by integrating sales and engineering into virtual reality, a move that could revolutionize the way products are designed, developed and presented to customers. This initiative aims to create a collaborative environment in which sales representatives, engineers and customers can work together in the future.

🕶️ The future of product presentation through VR

Imagine putting on VR glasses and being able to view a product from every perspective. With just one click, you could see the composition of the material, understand how it is made, and explore possible real-world applications. This would be a new type of product demonstration in which customers not only take a passive role, but can actively participate in the design and development.

🌐 The concept of the iguverse and its vision

However, the idea of ​​iguversum goes far beyond simple product presentations. It seeks to create an immersive digital world, similar to a metaverse, where the physical boundaries of location and time become irrelevant. This virtual space makes it possible not only to plan machines, systems and vehicles, but also to test and perfect them in a simulation before they are built in reality.

🎮 Inspired by existing digital worlds

The concept of the digital parallel universe is not new. Fortnite, the popular video game, has shown how powerful such virtual worlds can be. It is a platform where millions of people come together at the same time and take part in events, such as Travis Scott's virtual concert, which attracted over 12 million viewers. This ability to gather masses virtually has the potential to transform industry and the economy by opening up new avenues for collaboration, education and entertainment.

🤝 Collaboration and innovation in virtual space

The managing director of igus, Frank Blase, is convinced that the iguversum can have a similar influence on the industry. He sees it as a space where products exist as digital twins and where customers worldwide are able to collaborate with engineers and project managers to develop and experience innovation. Such an approach can result in significant time and cost savings as physical prototypes and travel to meetings or factory tours can be reduced or eliminated.

🛍️ Sales advantages through the iguversum

The iguversum can also serve as a sales tool by allowing customers to see and manipulate the products in different configurations. This can increase customer satisfaction as it gives them a clear idea of ​​what they are purchasing and how it can be customized to suit their needs.

🌱 Sustainability and efficiency in the digital age

In a world where sustainability and efficiency are becoming increasingly important, iguversum offers a more environmentally friendly alternative to traditional methods. Digital product testing and virtual meetings can reduce a company's carbon footprint by requiring fewer physical resources and minimizing travel.

📚 Educational potential of the iguverse

The iguversum also has the potential to influence the education sector. Students and young professionals could gain hands-on experience in this virtual space and learn how to use cutting-edge technologies without having to have access to physical facilities or expensive equipment.

⚙️ Implementation challenges

However, the challenges in implementing the iguversum are significant. It requires significant investment in technology and human resources to build and maintain such a complex digital environment. There are also cybersecurity concerns as such a platform could present an attractive target for hackers.

🔑 Key Takeaways

• The iguversum has the potential to fundamentally change the way companies develop products and present them to customers.
• It offers many benefits in terms of collaboration, sales and education.
• However, there are significant implementation challenges and risks.

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• CO2 savings and sustainability through the iguversum 🌿
• Education in virtual space: The potential of the iguversum 🎓
• Challenges of digital transformation: The iguversum in practice 🔍
• igus CEO Frank Blase about the future of the industry in the iguversum 🗣️
• Sales optimization through interactive product presentation in iguversum 💼
• Technological innovation and the future of the iguverse 🌟

#️⃣ Hashtags: #VirtualReality #DigitalTransformation #iguversum #Innovations #Sustainability

➡️ The iguversum represents the future of industry in the digital age. It's an exciting vision of what's possible when technology and innovation meet. With the right resources and a clear strategy, it could pave the way for a new era of product development and presentation.

Using augmented reality, customers can take an X-ray look inside products and their mechanics. An example of this: the energy chain from the triflex TRX series – Image: igus GmbH

The integration of virtual reality (VR) and augmented reality (AR) into engineering and sales is revolutionizing the way companies develop, present and sell products. Digital twins and immersive engineering are no longer just futuristic concepts, but are increasingly being integrated into corporate practice.

💡🔗 Center of the digital revolution: iguversum

At the center of this revolution is the concept of iguversum, a digital platform on which digital twins of products and infrastructure can not only be displayed but also used interactively. Customers, engineers and materials experts have the opportunity to come together as avatars in a digitized space to carry out complex engineering projects efficiently and smoothly. Compared to the physical world, virtual interaction enables faster and more cost-effective collaboration, in which spatial distances and material limitations no longer play a role.

🌐🚀 B2B platform and future of trade

The expansion of iguversum to include a B2B platform opens up further possibilities. Manufacturers can present their machines and systems in virtual space if they integrate components from igus. According to market research firm Gartner, digital channels will account for 80 percent of B2B sales interactions by 2025. The igus B2B platform could become a comprehensive reference database for motion plastics, not only providing information but also offering a virtual experience.

👓🖥️ Sell digitally with augmented reality

Digital transformation in sales and engineering: In addition to VR, AR is also integrated into the sales and presentation process. AR offers augmented reality that allows products to be visualized in a way that goes beyond the capabilities of traditional presentation techniques. For example, AR applications can be used to make hidden parts of a product visible that would otherwise be difficult to explain. This not only provides greater insight into product features, but also improves understanding and customer experience.

🔍💡 Innovative product presentation through AR

The energy chain from the triflex TRX series is an example of the application of AR in sales. What was previously hidden from customers can now be experienced through an AR application. An X-ray view makes it possible to visualize the interior of the closed chain and its mechanisms. This technology simplifies the explanation of complex products and supports sales through an interactive experience.

🏗️🖥️ VR and AR in product development

In addition, embedding VR and AR into the engineering process offers numerous advantages. It allows engineers to create prototypes and conduct tests without having to create physical models. This saves time and resources. Errors and problems can be identified and resolved early, long before production begins. Additionally, simulating real environments and conditions in virtual space enables more precise design and better planning.

🎓🔧 Training and maintenance with VR and AR

However, the application of these technologies goes beyond product development. Training and maintenance can also be supported by VR and AR. Technicians can be trained in a virtual environment that replicates realistic scenarios, increasing safety and reducing the risk of real-world errors. During maintenance, AR applications can project detailed information and instructions directly into technicians' field of vision, increasing efficiency and reducing time for repairs.

🚀🌐 Future prospects: VR and AR as a competitive advantage

The advancing digitalization and the integration of VR and AR into business processes is a response to changing market conditions and the increasing demand for faster, more efficient and more cost-effective solutions. Companies that adopt these technologies can not only improve their products and services, but also develop new business models and create innovative customer experiences.

🔗🌟 The fusion of physical and digital space

In a world where physical and digital spaces are increasingly merging, VR and AR are becoming key technologies that enable companies to stay competitive and push the boundaries of what is possible in design, development, sales and training. The iguversum and similar platforms are just the beginning of a comprehensive transformation that has the potential to fundamentally change industry and trade.

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• 🕶️ The revolution of VR and AR in the corporate world
• 🌐 Iguversum: The digital platform for interactive product visualization
• 🤖 Virtual collaboration: Overcoming distances and limitations
• 🛒 B2B platforms: The future of digital sales
• 👓 AR: A new look at product presentations
• 🔗 Triflex TRX: AR in the distribution of complex products
• 🎨 VR and AR: Efficiency in the engineering and design process
• 🛠️ VR and AR in training and maintenance: safety and efficiency
• 🚀 The answer to market conditions: Faster, more efficient solutions with VR and AR
• 🌍 Merging physical and digital spaces: The key role of VR and AR

#️⃣ Hashtags: #VirtualReality #AugmentedReality #DigitalTransformation #EngineeringInnovation #ZukunftDesVertriebs

iguverse VR platform – German Brand Award 2023 – Image: igus GmbH

The iguverse VR platform from igus, a Cologne-based plastic products specialist, has caused a sensation in the German marketing and branding community. In recognition of these efforts, igus has won the coveted German Brand Award 2023 in two categories. This confirms the company's dynamic approach to communication and branding.

📱 Digitalization & iguverse

From social media posts to appealing landing pages, regular newsletters, targeted email campaigns to impressive presentations at trade fairs, especially at the Hannover Messe 2023, igus has done everything it can to make the iguverse known to the general public. The vision behind the iguverse is revolutionary: It is a digital universe or metaverse in which customers, vendors and engineers from all over the world can meet in the form of avatars and work together on technical projects. This concept offers a significant advantage over traditional methods as it is faster, safer and more cost-effective.

🥇 Awards and recognition

The German Brand Institute, a renowned institution in Germany committed to promoting brand excellence, has recognized igus for its remarkable work in two categories: “Excellence in Brand Strategy and Creation – Brand Communication – Digital Campaign” and “Excellence in Brand Strategy and Creation – Brand Experience of the Year”. According to Marco Thull, a senior marketing expert at igus, these are two of the most important awards in Germany for outstanding brand management and innovative marketing.

🏢 Presentation of the German Brand Award

The official presentation of the German Brand Awards took place at the Verti Music Hall in Berlin. Lutz Dietzold, Managing Director of the “Rat für Design”, underlined the importance of this award. He emphasized that brands that manage to stand out in a highly competitive market have a decisive advantage. Recognition by the German Brand Award is therefore evidence of exceptional work in the area of ​​brand building and communication.

🎮 Insight into the iguverse at the Hannover Messe

A special highlight of the iguverse campaign was the impressive presentation at the Hannover Messe 2023. Here, visitors had the opportunity to immerse themselves in the digital world of igus through virtual reality glasses. They were able to move as avatars in a virtual replica of a huge oil platform and experience the innovative e-loop energy chain system in action. This not only gave visitors an insight into igus' technological capabilities, but also a sense of how the company sees the future of the industry. The company is offering a special opportunity for companies interested in the igus Industrial Metaverse: you can immerse yourself in the iguverse as a beta tester at a reduced price and experience the technology for yourself.

🚀 Future prospects and innovation

igus sets new standards with its approach of combining state-of-the-art technology with innovative marketing. The company's success at the German Brand Awards 2023 is evidence that the market values ​​and appreciates this approach. It will be exciting to see how the iguverse develops in the coming years and what new innovations igus will bring to the market.

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• 🏆 igus wins the German Brand Award 2023!
• 🌐 iguverse: The revolution of the digital universe from igus.
• 📈 igus sets new standards with innovative marketing.
• 🕶 Virtual insights: igus presents at the Hannover Messe 2023.
• 🌍 igus' vision: A metaverse for technical projects.
• 🥇 Awards underline igus' excellence in branding.
• 💡 Experience the e-loop energy chain system in action.
• 🤝 igus invites you to immerse yourself in the Industrial Metaverse.
• 📊 How will the iguverse develop in the next few years?
• 🚀 igus combines pioneering technology and innovative marketing.

#️⃣ Hashtags: #iguverse #GermanBrandAward2023 #InnovativesMarketing #IndustrialMetaverse #TechnologieRevolution

Xpert.Digital - Pioneer Business Development

If you have any questions, further information or need advice on the topic of Consumer Metaverse or Metaverse in general, please feel free to contact me at any time.

Konrad Wolfenstein

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