Published on: June 16, 2025 / update from: June 16, 2025 - Author: Konrad Wolfenstein
Google shocks with a statement: That's why the search no longer wants to keep it-the end of Google search as we know it? - Image: Xpert.digital
Google Head of Science provides a remarkable statement for industry upright
Google search boss: "There is no interest in keeping users on our site"
A remarkable statement by Google's leading search expert is currently causing a stir in the technology and media industry. The statement comes from an interview with Pandu Nayak, the Chief Scientist on Google Search, and reflects a fundamental change in Google's philosophy.
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Background of the statement
The controversial quote comes from an interview published in the “Welt am Sonntag”. Pandu Nayak, who has been working on Google for over 19 years and acts as Vice President of Search, commented on the effects of the new AI functions on traditional search engine use.
The context of this statement is crucial: Google is in the middle of a fundamental transformation of his search engine. The company increasingly integrates artificial intelligence into its search results, which leads to a fundamental change in the user interaction.
Google's new AI strategy
Ai overviews and their effects
Google already started in 2024 with the so-called “Ai-overviews” to display AI-based summaries directly in the search results. According to CEO Sundar Pichai, this function is now used by more than 1.5 billion people worldwide. The technology provides concise answers to user inquiries without having to click on external websites.
The new AI Mode
In 2025, Google introduced the “AI Mode”, which goes one step further. This function enables users to "set longer and more complex search queries" and make the results even more precise by asking. Liz Reid, the head of the Search organization on Google, explains that the AI Mode “searches the entire Internet and goes much deeper than the traditional search”.
Effects on publishers and website operators
Detail of website traffic
The introduction of AI functions already has measurable effects on website operators. Operators of Internet services that publish recipes or travel tips have sued to collapse the number of visitors. This trend could increase with the further spread of the AI-overviews.
Google's justification
Pandu Nayak tries to invalidate these concerns by arguing: "We do not believe that this is the case. Overall, users of overviews with AI are looking for more frequent, are more satisfied with their results and spend more time on the websites you have visited if you click on left in overviews".
He continues to emphasize: "We observe that, when they click on these links, we spend more time on these pages. So the quality of these clicks has improved". However, the Google manager remains guilty of concrete evidence and hard numbers.
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The philosophy behind the statement
From the search engine monopoly to the answer machine
Google's statement “There is no interest in keeping users on our site” reflects a fundamental change in corporate philosophy. Traditionally, Google's business model was designed to quickly lead users to relevant information and then forward it to the corresponding websites.
The new strategy aims to make Google the ultimate “answer machine”. Instead of referring users to external websites, Google should deliver the answers themselves. This is in accordance with the observation that the search engine “develops from a search engine to a answer machine”.
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Obligation to the web ecosystem
Despite the controversial statement, Nayak emphasizes: "We remain committed to the web as a whole". However, this statement only makes sense if you understand “web” as a synonym for “Google”. For publisher, on the other hand, the so -called “Ai Armageddon” threatens, as the Wall Street Journal describes.
Competition pressure and market position
Challenges from AI competition
Google's change is not carried out in the air empty, but in response to growing competitive pressure. AI chatbots such as Chatgpt, Microsoft Copilot and Perplexity threaten Google's monopoly in the internet search. CEO Sundar Pichai reacted to this challenge with the announcement that Google search 2025 would "change in profound".
Microsoft's provocation
Microsoft CEO SATYA NADELLA had provoked Google by saying: "I Want People to know that we made them dance". Pichai confidently countered: "I would love to make a direct comparison between Microsoft's own models and our models at any time".
Technical innovations and future prospects
Mum and multimodal search
Google relies on its Multitask Unified Model (Mum), which according to the company is 1,000 times more powerful than Bert. This technology enables multimodal searches in which text, images and videos can be combined.
Extended functions for 2025
In the future, Google search should be able to connect with personal emails and appointments from the users in order to take into account the “personal context”. In addition, she should research event tickets or restaurant reservations with several providers and be able to book independently.
A paradigm shift with far -reaching consequences
The statement “There is no interest in keeping users on our site” marks a historical turning point in Google's corporate philosophy. What once acted as a bridge between users and the web is increasingly developing into a destination that provides answers itself.
For website operators and publishers, this means an existential challenge because they have to expect a dramatic decline in traffic. At the same time, Google positions itself in response to the growing competitive pressure by AI competitors.
The long -term effects of this strategy remain to be seen, but one thing is clear: The era of the traditional search engine, as we knew it, comes to an end.
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