Google unifies Gemini branding: Abolition of the Pro and Ultra designations – Image: Xpert.Digital
Google discontinues Gemini Pro and Ultra: New unified branding for all AI services
Google is focusing on clarity: All AI models are now simply called Gemini
Google has made a significant change to the naming convention of its AI services, eliminating the specific designations “Gemini Pro” and “Gemini Ultra.” Instead, the company is now using a simplified naming strategy, grouping all services under the unified name “Gemini.”.
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Background to the branding change
The switchover took place at the Google I/O 2025 conference, where the company fundamentally revised its AI strategy. This change reflects Google's efforts to reduce confusion surrounding different Gemini versions and create a clearer brand identity.
The change was fully implemented by June 2025, with the "Gemini Pro" and "Gemini Ultra" labels disappearing from the mobile app. Instead, the account menu now simply displays "Gemini" along with information about the respective subscription level.
New subscription structure
Google AI Pro and AI Ultra
Instead of the old Gemini naming conventions, Google introduced a new tiering system:
Google AI Pro
($19.99 per month):
- Access to Gemini 2.5 Pro
- 2 TB storage space
- Deep Research and Veo 2 Video Generation
- Gemini in Workspace applications
Google AI Ultra
($249.99 per month):
- Maximum usage limits for all Google AI features
- 30 TB storage space
- YouTube Premium included
- Early access to experimental functions
- Project Mariner for automated tasks
Impact on existing services
Discontinuation of Gemini Advanced
The "Gemini Advanced" designation also disappeared as part of this restructuring. The reddish sparkle icon, which signaled different Gemini versions, was discontinued because Google no longer wanted to differentiate between them.
Integration with Google One
The new AI plans have become part of the Google One structure, with the previous “Google One AI Premium” being renamed “Google AI Pro”. This integration allows Google to seamlessly bundle AI services with cloud storage and other premium features.
Strategic importance of the change
Simplification of the product line
With this change, Google aims to reduce the complexity of its AI offerings. Instead of having different Gemini versions with different names, there is now a single, unified “Gemini” with clearly defined subscription tiers.
Focus on consumer scaling
CEO Sundar Pichai emphasized that “scaling Gemini on the consumer side” will be Google’s biggest focus for 2025. The company aims to see Gemini reach the milestone of 500 million monthly users as Google’s 16th product.
Technical developments
Gemini 2.5 Pro Improvements
Despite the name changes, Google continues to develop the underlying technology. Gemini 2.5 Pro recently received updates that particularly improve its programming capabilities. According to Google, the model demonstrates “peak performance in highly demanding benchmarks that assess a model’s mathematical, scientific, knowledge, and reasoning abilities.”.
Deep Think Mode
As part of the premium features, the “Deep Think” mode for complex mathematical and programming tasks is being introduced. This advanced reasoning mode will initially be available to Ultra subscribers.
Market positioning
Competition to OpenAI
With its $249.99 AI Ultra plan, Google is directly competing with OpenAI's ChatGPT Pro, which costs $200 per month. Google is marketing this plan as a "VIP pass for Google AI," targeting professional users and early adopters.
Enhanced functionality
The new tiering system allows Google to offer experimental features like Project Mariner, which can automate up to 10 tasks simultaneously. This differentiation by functionality rather than product name enables more flexible development of new features.
The removal of the “Pro” and “Ultra” designations thus marks an important step in Google’s AI strategy, which prioritizes clarity and scalability while simultaneously driving technological innovation.
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