Google standardized Gemini-Branding: Abolition of the pro and ultra names

Published on: June 15, 2025 / update from: June 15, 2025 - Author: Konrad Wolfenstein

Google standardized Gemini-Branding: Abolition of Pro and Ultra designations-Image: Xpert.digital

Google strokes Gemini Pro and Ultra: New uniform branding for all AI services

Google relies on clarity: All AI models are now only called Gemini

Google has made a significant change in the naming of its AI services and abolished the specific names “Gemini Pro” and “Gemini Ultra”. Instead, the company now uses a simplified name strategy in which all services are summarized under the uniform name “Gemini”.

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Background of the branding change

The changeover took place as part of the Google I/O 2025 conference, where the company fundamentally revised its AI strategy. This change reflects Google's efforts to reduce the confusion to reduce different Gemini versions and create a clearer brand identity.

The change was fully implemented by June 2025, with the names “Gemini Pro” and “Gemini Ultra” disappearing from the mobile app. Instead, “Gemini” with the information about the respective subscription level in the account menu appears.

New subscription structure

Google Ai Pro and Ai Ultra

Instead of the old Gemini designations, Google introduced a new tiering system:

Google Ai Pro

($ 19.99 per month):

Access to Gemini 2.5 Pro
2 TB storage space
Deep Research and Veo 2 videoogenization
Gemini in workspace applications

Google Ai Ultra

($ 249.99 per month):

Highest usage limits for all Google AI functions
30 TB storage space
YouTube Premium included
Early access to experimental functions
Project Mariner for automated tasks

Effects on existing services

Abolition of Gemini Advanced

The term “Gemini Advanced” also disappeared as part of this restructuring. The reddish Sparkle icon, which signaled various Gemini versions, was abolished because Google no longer wanted to distinguish between different versions.

Integration in Google One

The new AI plans have become part of the Google One structure, whereby the previous “Google One Ai Premium” was renamed “Google Ai Pro”. This integration enables Google to seamlessly bundle AI services with cloud storage and other premium functions.

Strategic importance of the change

Simplification of the product line

With this change, Google pursues the goal of reducing the complexity of its AI offers. Instead of having different Gemini versions with different names, there is now a uniform “Gemini” with clearly defined subscription levels.

Focus on consumer scaling

CEO Sundar Pichai emphasized that the “scaling of Gemini on the consumer side” Google's greatest focus for 2025 will be. The company aims to have Gemini reached as 16. Google product reached the 500 million monthly users.

Technical developments

Gemini 2.5 per improvements

Despite the name changes, Google continues to develop the underlying technology. Gemini 2.5 Pro recently received updates, which in particular improve programming skills. According to Google, the model shows “top performance in high-demanding benchmarks, which evaluate the mathematical, scientific, knowledge and argumentation skills of a model”.

Deep Think mode

The “Deep Think” mode for complex mathematical and programming tasks is introduced as part of the premium functions. This extended Reasoning mode is initially available for ultra subscribers.

Market positioning

Competition to Openaai

With the 249.99 USD Ultra-Plan, Google positions itself directly against Openais Chatgpt Pro, which costs $ 200 per month. Google advertises this plan as a “VIP pass for Google AI” and is aimed at professional users and early adopters.

Extended functionalities

The new tiering system enables Google to offer experimental functions such as Project Mariner, which can automate up to 10 tasks at the same time. This differentiation according to the range of functions instead of product names enables more flexible development of new features.

The abolition of the “Pro” and “Ultra” names thus marks an important step in Google's AI strategy, in which clarity and scalability are in the foreground, while the technical innovation is also promoted.

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