According to Google, it blocked 2.3 billion ads in 2018 – that's roughly 6.3 million per day. The company introduced a total of 31 new policies last year to prevent misleading and fraudulent advertising. These policies focused on ads for ticket resellers, cryptocurrencies, repair services, and rehabilitation facilities. Google is also increasingly targeting websites with questionable or dangerous content. For violating its policies on fake news and hate speech, 22,000 apps and approximately 15,000 websites were banned from its advertising network.
Google has blocked 2.3 billion advertisements in 2018 according to its own figures – that's around 6.3 million per day. In total, the company introduced 31 new guidelines last year to prevent misleading and fraudulent advertising. The focus was on advertisements for ticket resellers, cryptocurrencies, repair services, and rehabilitation facilities. Google is also increasingly targeting websites with questionable or dangerous content. For violations of the Fake News and Hate Speech guidelines, 22,000 apps and around 15,000 websites were banned from Google's advertising network.
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