Content marketing is about reaching new target groups by publishing relevant content. the 2017 Content Marketing Study, content marketing is one of the components of marketing communication for the vast majority of marketing decision-makers. 100 marketing managers from established DAX and SDAX companies with more than ten years of experience who are increasingly gearing their marketing activities towards content marketing were surveyed. The most important goals of content marketing in the B2C sector are customer loyalty and increasing brand and company awareness. In the B2B sector, on the other hand, it is primarily about acquiring new customers - customer loyalty comes second.
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