The German advertising market will stagnate according to a current forecast by Dentsu Aegis Network (Dan). The last report of the analysts from June was still from 2.6 percent growth for 2019 and 2020 – now it is only 0.5 percent. In fact, only the advertising expenditure in digital media is growing in the next two years. A small plus also ends up with the radio stations. In contrast, newspapers and magazines are facing a sensitive decline in advertising revenue. While the German market crises grow the advertising expenditure, viewed globally, sometimes even strong, as the graphic shows.
Accord to a recent forecast by the dentsu aegis network (Dan), The German Advertising Market Will Stagnate. The analysts' Last Report in June Had Assumed Growth of 2.6 Percent for 2019 and 2020 – Now it is only 0.5 Percent. In fact, however, in the next Two Years Only Advertising Expendite in Digital Media Will Actually Grow. In addition, a small plus is landing in the radio stations. On the other hand, newspapers and magazines are facing a Sharp Decline in Advertising Revenues. While the German Market is in Crisis, Advertising Expendite is Growing, Globally Speaking, and in some cases Even Strongly, as the chart shows.
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