Every fourth internet user (24 percent) in Germany has already bought a product or used a service because a company has advertised on Facebook. This emerges from the 2017/2018 social media atlas . This makes the social network just more effective than television. Advertising spots on YouTube also play in the same league as classic media. "Today, companies can promote their sales with social media communication and advertising on web 2.0 as much as through advertising in the classic media," said Dr. Roland Heintze, managing partner and social media expert of the factual account.
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