When it comes to their social media preferences, US teenagers are about as loyal as Brutus is to Caesar. Back in 2013, Facebook was the preferred social network. In 2014, Instagram took the throne for a while before being replaced by Snapchat in 2016.
Now, in spring 2019, Snapchat is still #1 for teens in the United States, but Instagram is gaining ground. According to the latest edition of PiperJaffray's semi-annual " Taking Stock With Teens " survey, 41 percent of the approximately 8,000 teens surveyed named Snapchat as their preferred social media platform, while 35 percent of respondents chose Instagram as their preferred platform.
The popularity of Snapchat and Instagram is clearly coming at the expense of Facebook and Twitter, which seem to be becoming less and less attractive to the teenage demographic.
When it comes to their social media preferences, US teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was their social network of choice. In 2014, Instagram took the throne for a while before being replaced by Snapchat in 2016.
Now, in the spring of 2019, Snapchat is still the number 1 for teens in the United States, but Instagram is making up ground. According to the latest edition of PiperJaffray's bi-annual “ Taking Stock With Teens ” survey, 41 percent of the roughly 8,000 teenagers polled named Snapchat their favorite social media platform, while 35 percent of the surveyed picked Instagram as their platform of choice.
The popularity of Snapchat and Instagram clearly comes at the expense of Facebook and Twitter, which seem to be less and less appealing to the teenage demographic.
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