Online advertising is already bigger than television and is continuing to grow. This is according to Zenith . Investments in display and search engine advertising, as well as online classifieds, are expected to rise from around $246 billion last year to just over $328 billion in 2021. This means that almost half of all advertising dollars will then be invested in digital channels. In contrast, the decline for traditional media continues – especially television and newspapers.
Online advertising is already bigger than television and continues to grow. This is the result of the current Advertising Expenditure Forecast by Zenith. Investments in display and search engine advertising, as well as online classified ads, are expected to rise from around 246 billion US dollars last year to slightly more than 328 billion US dollars in 2021. This means that almost every second advertising dollar will be invested in digital channels. For the traditional media, on the other hand, things are still going downhill – above all television and newspapers.
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