E-commerce future-ready? – @shutterstock | julia.m
The trend shows that cross-channel commerce is declining. “Well-equipped for no-line commerce” We have provided a graphic overview of this
Is your e-commerce business future-ready?
Cross-channel is currently the most widely used approach. The trend chart below clearly shows the steady decline of the yellow curve for cross-channel marketing.
In contrast, the green curve for Omni-Channel can be seen rising accordingly.
Unified Commerce is still in its infancy, but it is the logical consequence of the rapid development of e-commerce that significant changes will occur here in the coming years.
The trend development of the last 5 years: The omnichannel sector is growing steadily.
It's no surprise that unified commerce is most widespread in the USA. Germany ranks seventh, after Hong Kong and Singapore. This is the quintessential e-commerce growth region, dominated by Alibaba – the world's largest retailer without its own warehouses.
In Canada, omnichannel retailing has already become the leading model. Unified commerce, on the other hand, currently seems to be generating little interest. While multichannel retailing still dominates in the US, interest in unified commerce is growing there. In Germany, however, multichannel retailing has reached almost 50%, and single-channel retailing appears to be nearing its end.
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