E-Commerce Future-Ready? – @shutterstock | julia.m
The trend development shows that the cross-channel in particular decreases. In our article “Well equipped for no-line commerce” we have provided a graphic overview:
Is your e-commerce future-ready?
The cross-channel is currently the most commonly used variant. In the trend diagram below, the steady decline of the yellow curve from cross-channel can be clearly seen.
In contrast, you can see the green curve of Omni-Channel rising accordingly.
Unified Commerce is still in the starting blocks, but it is the logical consequence of the rapid development of e-commerce that something drastic will happen here in the next few years.
The trend development of the last 5 years: The omni-channel area is constantly growing
It is no surprise that Unified Commerce is most widespread, especially in the United States. Germany is in position 7, according to Hong Kong and Singapore. So from the e-commerce growth region par excellence, where Alibaba – the world's largest dealer who does not have its own warehouse dominates.
In Canada, omni-channel has already become the front runner. Unified Commerce, on the other hand, doesn't seem to be attracting much interest at the moment. While the multi-channel sector still dominates in the USA, interest in unified commerce is increasing here. Germany, on the other hand, has reached almost 50% in the multi-channel area. The single channel seems to soon be history.
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