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The most effective advertising formats on LinkedIn worldwide – Image: Xpert.Digital

A mid-2019 survey of global marketing professionals found that sponsored posts on LinkedIn are viewed as the most effective ad format on the platform by 29 percent of respondents. Only one percent of marketers surveyed believed that dynamic ads on LinkedIn were effective.

Which advertising formats are the most effective worldwide on LinkedIn?

• 29% – Sponsored posts
• 19% – Lead Gen Ads
• 5% – Sponsored InMail Ads
• 4% – text ads
• 1% – Dynamic ads

The most effective ad formats on Instagram worldwide – Image: Xpert.Digital

A survey of global marketing professionals conducted in mid-2019 found that photo ads on Instagram are viewed as the most effective advertising format on the platform, according to 29 percent of respondents. Around eight percent of marketers surveyed said carousel ads on Instagram are effective.

Suitable for:

• Lobbying – a main field and marketing tactic of the public relations industry
• PR (Public Relations) and marketing services
• Agency power – from digital marketing to lobbying!

Which ad formats are the most effective on Instagram worldwide?

• 29% – Photo Ads
• 17% – Video ads
• 16% – Stories ads
• 8% – Carousel ads

The most effective advertising formats on YouTube worldwide – Image: Xpert.Digital

A mid-2019 survey of global marketers found that pre-roll skippable ads on YouTube were viewed by 29 percent of respondents as the most effective advertising format on the platform. Non-skippable ads were viewed as effective by seven percent of marketers participating in the study. Bumber Ads, on the other hand, are short videos of up to 6 seconds that are not used that often. You can make videos more interactive with YouTube Cards. Cards can contain a video, playlist, channel, or link.

Which advertising formats are the most effective worldwide on YouTube?

• 29% – Pre-roll (skippable video ads)
• 10% – Display ads
• 7% – Non-skippable ads
• 3% – Bumper ads
• 3% – Overlay ads
• 1% – Skippable video ads/sponsored cards

Suitable for:

• Important for PR and content marketing: emailing – newsletter
• Scope and industry types of PR and content marketing

The most effective advertising formats on Twitter worldwide – Image: Xpert.Digital

A mid-2019 survey of global marketers found that image website cards on Twitter were viewed as the most effective advertising format on the platform by 10 percent of respondents. Plain text tweets were viewed as effective advertising by five percent of marketers participating in the study. Twitter cards are extended tweets that have been enriched with additional content and link to external sources.

Which advertising formats on Twitter are the most effective worldwide?

• 10% – Image Website Maps
• 10% – Single image tweets & GIFs
• 7% – Promoted Video
• 5% – plain text tweets
• 1% – Image App Card/Video App Card/Conversation Ads/Multi-Image Tweets

The most effective ad formats on Facebook worldwide – Image: Xpert.Digital

A mid-2019 survey of global marketers found that single image ads on Facebook were viewed by 24 percent of respondents as the most effective ad format on the platform. Around five percent of marketers surveyed said that promoting posts on Facebook was effective.

Which ad formats are the most effective worldwide on Facebook?

• 24% – Single image ads
• 20% – Video
• 12% – Lead ad form
• 11% – Dynamic Product Ads
• 9% – Boosting Posts
• 9% – Carousel
• 5% advertising posts
• 1% GIF/app installs/slideshow

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions