Digital Content Marketing & Press: Looking for a PR agency from Blaubeuren, Blaustein or Dornstadt?

We work in the area of ​​business development and help you strengthen and expand the market. Smarketing, market intelligence, lead nurturing and content development are our tools.

We look forward to seeing you!

Advice and solutions can be found here 👈🏻

We support you in strategic questions, regionally and internationally. Project-based or comprehensive. Whether with personalized social, media, SEO, marketing automation or PR such as mail campaigns.

Get in touch with us 👈🏻

Proportion of B2B companies with their own marketing teams – Image: Xpert.Digital

In 2020, B2B marketers in the US were surveyed about their marketing plans and strategies. The survey found that 38 percent of responding B2B companies conduct marketing activities in-house, while six percent have outsourced these tasks.

What is the proportion of B2B companies with their own marketing teams?

• 38% – Outsourced and both
• 56% – In-house
• 6% – Outsourced

Spending on marketing services – Image: Xpert.Digital

In the United States, spending on marketing services dedicated to telemarketing reached $61.4 billion in 2020. Sales promotion accounts for the largest share of marketing services spending each year. Overall, spending reached $244.7 billion in 2020.

Outsourcing Marketing Activities
Organizations that want to promote their products or services face a choice – building a marketing team as part of their corporate structure or hiring external contractors to handle the marketing activities for them. There is also a third option – to do both. Based on current data, this is the most popular choice as the majority of B2B companies opt for the mix of in-house and outsourced marketing teams.

Marketing Outsourcing During the Coronavirus (COVID-19) Pandemic
During the early stages of the pandemic, many companies had to make quick financial decisions to minimize the potential losses from declining business. Contrary to expectations, budget cuts in outsourcing spending were not as large as one might have expected. For example, while some CMOs saw a significant decline in outsourcing marketing activities, the majority of marketers said there was no visible change in this regard, suggesting that outsourcing was not the top savings priority for industry representatives at the time.

Suitable for:

• Lobbying – a main field and marketing tactic of the public relations industry
• PR (Public Relations) and marketing services
• Agency power – from digital marketing to lobbying!

Categories of spending on marketing services

• Sales promotion
• Telemarketing
• Event sponsorship
• Direct mail
• Directories
• public relation

Change in outsourced marketing due to COVID-19 – Image: Xpert.Digital

A May 2020 survey asked 274 marketers across 13 industries in the U.S. whether there had been any changes to outsourcing marketing activities due to the coronavirus pandemic. 97 percent of respondents were top marketers. The survey found that 58.8 percent of marketers saw no change, while 19.4 saw an increase in outsourced marketing activities.

Has the percentage of outsourced marketing activities changed as a result of the coronavirus pandemic?

19.4% – Increased
21.8% – Decreased
58.8% – No change

Changing B2B content marketing budgets -Image: Xpert.Digital

The graphic shows plans for content marketing budgets in North American companies as of July 2019. In the survey, 46 percent of all respondents said they plan to increase their B2B content marketing spending in the next 12 months ( between 2019 and 2020), of which 12 percent are planning an increase of more than nine percent.

Changing B2B content marketing budgets

• 12% – increase of more than 9%
• 34% – 1% to 9% increase
• 35% – stay the same
• 15% – Unsure
• 4% – Decline

Suitable for:

• Content marketing services for B2B and B2C
• Benefits and methods of PR and content marketing

Changing B2C content marketing budgets – Image: Xpert.Digital

In June and July 2019, B2C organizations primarily from North America were surveyed about their plans regarding content marketing budgets. In the survey, 59 percent of B2C marketers said they plan to increase their content marketing spending in 2020 (between 2019 and 2020) compared to 2019.

How do you think your company's content marketing budget will change in the next 12 months?

• 17% – increase of more than 9%
• 42% – Increase of more than 42%
• 23% – stay the same
• 14% – Unsure
• 4% – Decline

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions