Published on: March 6, 2025 / update from: March 6, 2025 - Author: Konrad Wolfenstein
The advantages of Google Ai Mode compared to other AI search products such as Perplexity Ai and Openai's Chatgpt Search-Image: Xpert.digital
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With AI Mode, Google has introduced a new experimental function for its search engine, which has the potential to fundamentally change the way we are looking for information. The AI Mode represents a significant step towards a more intelligent, more context-related search and positions itself as competitors for other AI-supported search products such as Perplexity AI and Openai's Chatgpt Search. In this report, the technological foundations, the main advantages and differences of Google AI Mode are analyzed in detail compared to its competitors.
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Technological foundations of Google Ai Mode
The Google AI Mode is based on a specially adapted version of Gemini 2.0, Google's most powerful AI model. This tailor -made version was specially optimized for the requirements of web search and brings with it to extended skills to conclude and think. The AI model was trained to understand and answer complex, multi-part questions, combining different data sources in order to provide comprehensive and context-related answers.
One of the most remarkable technological innovations of AI Mode is the so-called “query fan-out” technique. In this approach, several thematically related search queries are carried out at the same time over different data sources. The system carries out several research into different sub -topics in parallel and then combines the results into a single, easy -to -understand answer. This technique enables AI fashion to provide deeper and wider information than would be possible with a conventional search.
AI mode is integrated deep into Google's existing information systems. He not only uses the traditional search index, but also accesses the Knowledge Graph, the shopping graph and real -time data. This integration enables AI Mode to access billions of product information, facts about the real world and current events, which significantly improves the quality and topicality of the answers.
Main advantages of Google Ai Mode
The Google AI Mode offers several crucial advantages over traditional search and other AI search products. One of the most important advantages is the ability to answer complex and multi -part questions directly. While several inquiries are often necessary in a conventional search to obtain detailed information or to compare various options, the AI Mode can handle this task with a single request.
Another important advantage is the possibility of putting follow -up questions and thus entering a topic deeper. After the first answer, users can ask further questions that build on the previous answer, which enables a more natural and fluid research experience. This conversation ability promotes deepened exploration of topics and enables an interactive search experience that better corresponds to the natural thinking processes of the users.
The way in which AI Mode presents information is another important advantage. Instead of only displaying links to websites, the AI Mode provides directly generated answers in the form of flow text, which can be provided with relevant links. These answers are designed in such a way that they are easy to understand and directly usable, which means that users save time and get the required information more efficiently.
The integration of multimodal skills is another advantage of AI Mode. The system can not only process text inquiries, but also solve complex mathematical problems, create code and work with visual elements. This versatility makes AI Mode a comprehensive tool for different types of information needs.
After all, the factual examination is an important advantage of Google AI Mode. The model has learned to prioritize the factuality and to support its statements through verifiable information. In cases where Google does not have sufficient trust in a answer created by the AI, only classic search results are displayed. This emphasis on accuracy and reliability is particularly important in sensitive areas.
Comparison with other AI search products
The Google AI Mode is in direct competition with other AI-based search products such as Perplexity AI, Openaa's Chatgpt Search and You.com. All of these services use AI to answer user questions directly, instead of only delivering links, but there are some important differences in your approach and skills.
Perplexity AI is one of the most prominent competitors of Google AI Mode. Both services offer similar functions: You combine AI models with web search and provide answers in the form of flow text instead of pure links. The main difference lies in integration with existing information systems. While perplexity is an independent platform, Google's AI Mode uses the extensive data sources and the established Google infrastructure. This potentially gives Google an advantage in terms of the width and depth of the available information.
Chatgpt Search from Openai is another competitor in the field of AI-based search. Like the Google Ai Mode, Chatgpt Search also aims to provide direct answers to user questions. However, an important difference is the topicality of the information. Google emphasizes that AI fashion uses real -time data and can access current events, which could be an advantage over models based on older training data.
You.com is mentioned in the search results as another company that offered similar functions some time ago. Although not many details about you.com are given, this indicates that the idea of a AI-supported search engine is not completely new and different companies are working on similar solutions.
A unique selling point of the Google AI Mode against its competitors could be the “query fan-out” technique, which enables parallel processing of several related searches. This technique allows AI fashion to provide more comprehensive and more nuanced answers by researching various aspects of a topic at the same time.
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Potential effects on search habits
The introduction of AI Mode could have a significant impact on the search habits of internet users. One of the most obvious changes could be a reduction in clicks to external websites. Since the AI fashion shows direct answers in the search interface, fewer users could see the need to visit external links. This could have far -reaching consequences for website operators who rely on the traffic of search engines.
The type of search queries could also change. According to Google, users ask questions in tests that are about twice as long as traditional search queries, and about a quarter of the time. This indicates that users could ask the AI fashion more complex and more nuanced questions, which could lead to a deeper commitment with the search engine.
The introduction of AI Mode could also lead to a change in SEO strategies. Website operators would have to adapt their strategies because classic search engine optimization may no longer have the same effect. It could become more important to prepare content in such a way that they are understandable and appealing for both search engines and AI algorithms.
After all, AI Mode could lead to higher efficiency when looking for information. Users could find faster and targeted information without having to go through long search processes. This could be particularly advantageous in the case of complex research or when comparing different options.
The future of AI-based search
The Google AI Mode is a significant step in the evolution of the web search. By integrating progressive AI technologies with Google's extensive information systems, it offers a new paradigm to search for information on the Internet. The ability to understand complex questions, combine relevant information from different sources and to provide direct, context -related answers, could fundamentally change the way we search for information.
Compared to other AI search products such as Perplexity AI and Chatgpt Search, the Google AI Mode offers some unique advantages, in particular through integration with Google's established infrastructure and the innovative “query fan-out” technique. These advantages could provide Google a strong position in the growing market for AI-based search engines.
However, the AI Mode is still in an early stage of development. Google emphasizes that errors can happen in the currently still early phase of the product, such as incorporating personal tendencies or opinions into the answers. The further development and improvement of AI Mode will be crucial for his long -term success.
For users, website operators and SEO experts, it is important to pursue these developments and adapt at an early stage. AI fashion and similar AI-supported search functions could significantly change the digital landscape and create new challenges and opportunities. Those who understand these changes and adjust to them will best be positioned to benefit from the future of AI-supported search.
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