Chatgpt receives shopping update: Openai online shopping and e-commerce with artificial intelligence-Image: Xpert.digital
(Still?) Advertising-free and innovative: Chatgpt challenges Google in e-commerce
Shopping update: Chatgpt brings personalized product recommendations to a new level
On April 28, 2025, Openai announced a comprehensive shopping update for his Ki-Chatbot Chatgpt, which expands the integrated web search with powerful e-commerce functions. Users now receive personalized product recommendations with images, reviews and direct links to dealers. With this strategic step, Openai directly challenges Google's dominant position in the online shopping area by offering the company an ad-free alternative based on structured metadata. The update is available to all Chatgpt users worldwide and initially focuses on the categories fashion, cosmetics, household goods and electronics.
There is no separate, special link exclusively for "Chatgpt Shopping". The new shopping functions are integrated directly into the regular Chatgpt web area. You simply reach them from the official chatt page:
https://chat.openai.com/ or alternatively https://chatgpt.com/
As usual, you can chat with chatt and ask for product recommendations, price comparisons or shopping tips. Chatgpt then displays suitable products, pictures, reviews and purchase links directly in the entertainment. There is no separate shopping portal or a special URL for just the shopping function-the function is part of the normal chatt-user interface and is available to all users (even without registration).
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Functional scope and user experience of the new shopping update
Personalized product recommendations and user interface
Chatgpt's new shopping update enables users to get product recommendations through natural conversations. Instead of having to scroll through numerous search results, users can ask specific questions and receive tailor -made suggestions. Openai demonstrated the function with a request for an espresso machine under $ 200 that close to Italian coffee taste, whereupon chatt presented several suitable models with photos, prices and dealer links.
In a way, the new user interface is similar to Google Shopping, but differs in essential points. When users click on a product image, a sidebar appears with additional information, including various dealers who offer the product. The “ASK About this” function is particularly useful, which enables users to provide follow -up questions on certain products.
Availability and integration into existing models
The shopping update is implemented in the standard AI model GPT-4O and is available to all Chatgpt users worldwide-regardless of whether you use the pro, plus or free tariff or use the service without registration. Openai intends to make the function accessible to all around 500 million users quickly.
The new shopping function complements the existing chat search from Chatgpt, which has been very popular since its introduction last year. According to the company, the addiction tool was used over a billion times last week alone.
Strategy behind the update: challenge for Google
Competition advantage through ad -free results
A major difference between chattgt shopping function and Google's shopping search is the presentation of the results. While Google Shopping is heavily relating to paid advertisements and companies can pay for their products to appear more prominent, Openai emphasizes that the product suggestions in Chatgpt do not contain any advertising.
Adam Fry, the responsible manager for Chatgpt's search product, told the tech blog “The Verge”: “You are not an advertisement. You are not sponsored.” The shopping results are determined independently and are based on structured metadata of third-party providers that include price information, product descriptions and reviews.
Possible effects on affiliate marketing
An important aspect that is discussed in the introduction of the shopping update is the potential impact on affiliate marketing. Websites that publish product reviews usually receive a commission when readers buy products via their links.
If Chatgpt now gives product recommendations based on reviews of different sources without users having to visit these websites, affiliate partners could lose income. Fry stated that Openai would "research different approaches for this problem", but did not state any concrete solutions and emphasized that the focus was initially on high -quality recommendations.
Further innovations and future developments
Additional search improvements
In addition to the shopping functions, Openai introduces further improvements for chatt.
- Car completion for search queries, similar to Google Search
- Display of trend search requests made by other users
- Integration in WhatsApp, which means that users can call up more information directly via the Messenger than before
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Memory function for personalized recommendations
For pro and plus users, Openai also plans to integrate the memory function into the shopping function. The chat bot will then be able to use earlier conversations for even more precise product recommendations. For example, if a user has expressed a preference for certain clothing styles or brands in previous conversations, Chatgpt will take this into account in future product recommendations.
However, this function will not be available in the EU, presumably due to data protection concerns.
Cooperation with Shopify
There are indications that Openaai could enter into a partnership with Shopify. According to reports, code code such as “Buy Now” buttons, product reviews, shipping details and direct links to the Shopify checkout process were discovered. This could mean that an even more seamless shopping experience will be possible in the future, where users can buy products directly in Chatgpt without having to leave the platform.
Openais strategic advance in e-commerce
The shopping update for Chatgpt marks an important step in Openai's strategy to expand beyond pure text generation and penetrate Google's core business. With over one billion websites per week and 400 million weekly active users, Openai has a solid basis to gain a foothold in the online shopping area.
The advertising -free approach and the emphasis on personalized, conversational product recommendations could be well received by users, which are frustrated by Google's advertising search results. At the same time, the question arises how Openaai wants to generate long -term income from this function if the company neither switches advertising nor receives commissions for purchases.
The competition between Openaai and Google is likely to worsen in the coming months, whereby the shopping update only seems to be part of a more comprehensive strategy with which Openaai challenges various aspects of Google's business model.
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