Bing generative search: 1. Screenshots of a AI summary from Germany-current developments and meaning

Microsoft: Bing Generative Search - The first signs in Germany

Microsoft's Bing Generative Search was first presented in an early version in July 2024 and began to be tested in a pilot phase from this point on. The official rollout of the function for more users in the USA started in October 2024, whereby the generative search was initially available primarily for a small number of user inquiries and focused on informative searches.

For a long time there were no official announcements regarding availability in Germany. But now the first concrete indications indicate that the function also appears in this country: Xpert.Digital has published screenshots by Bing Generative Search in German. Although Microsoft has not yet announced an official, wide rollout for Germany or other countries outside the USA, these observations suggest that Bing has already started to deliver the generative search in this country for certain users or searches. This strongly indicates that an official start for Germany is only a matter of time.

Milestones:

• First introduction of Bing Generative Search: July 2024 (pilot phase).
• Rollout in the USA: October 2024, gradually expansion to more users and search queries.
• Availability in Germany: No official rollout announced, but the first screenshots show the beginning of the function. An official start is expected promptly.

Microsoft apparently plans to gradually roll out the function after further tests and feedback in other regions. In view of the screenshots from Germany that have now appeared, an official start in this country should take place promptly, even if concrete appointments are not yet known.

Microsoft Bing Generative Search: The transformation of the search engines

With Bing Generative Search, Microsoft has undergone an important step towards AI-supported web search. This innovative function transforms the traditional search engine from a simple link collection to a dynamic, magazine -like experience that presents information directly on the search results page and provides contextual answers. The technology is based on a combination of large and small voice models (LLMs and SLMs) as well as the in-house Prometheus technology, which connects the Bing search index with AI-supported Reasoning. After a first test phase from July 2024, the function is now rolled out for more US users, with the focus on informative search queries. The first appearances in Germany now observed indicate that global expansion has already started. Microsoft emphasizes that the function has been designed so that it maintains traffic to the original sources and thus promotes a healthy web ecosystem.

Suitable for:

• Between 67% and 90% | B2B prefers the web search with AI tools instead of classic search engines

What is bing generative search?

Bing Generative Search represents a basic redesign of the search engine. Instead of only displaying links to relevant websites, the system generates a tailor -made and dynamic answer to the user's request. This new experience combines the basis of Bing's search results with creativity and the reasoning skills of modern voice models.

In a search query like "What is a spaghetti western?" Generates Bing a AI-supported answer that brings deep into this film genre, explains its history and origins and gives known examples. The information is presented in a easily understandable format, whereby the left and sources are displayed that prove the origin of the information or enable the user to immerse themselves in the topic. The traditional search results remain prominently placed on the side, so that users can choose between the AI-generated summary and the classical web Web.

Microsoft describes this new experience as a transformation of the traditional bing search result on a more appealing, magazine-like experience that is both informative and visually appealing. The presentation includes rich, context -related information, including text, images and interactive elements that offer a seamless learning experience.

The development from web search to generative AI

Bing Generative Search marks the beginning of a transformation of online search. This method integrates artificial intelligence with search engine optimization - a concept that will probably be further refined. Microsoft emphasizes that you are slowly rolling out the function to ensure that we offer a quality experience before we make it generally available ”. The first signs now observed in Germany show that this gradual rollout begins here too.

The search results at Bing Generative Search appear in an organized layout that optimizes aesthetic responsiveness. The improved appearance also facilitates the search and finding new information, since different subject areas are divided into categories together with pictures. Although the function already shows impressive skills, it is still in an early stage of development and has not yet reached its full potential.

Suitable for:

• Development of the Microsoft search engines and their forerunners before Bing

The technological architecture behind Bing Generative Search

Prometheus technology

The technology that drives Bing generative Search is based on the proprietary Prometheus model from Microsoft. This AI model combines the current and comprehensive bing index, ranking and answers with the creative reasoning skills of Openaai's most advanced GPT models.

Prometheus technology works in several key areas:

• Inquiry interpretation: It takes a long, spoken request and brings it into a compact, search engine -friendly request so that Bing chat can process it and find content faster.
• Bing index: It uses Bing's search index so that Bing Chat can use current information in real time.
• Bing-ranking: Bing's ranking algorithm determines which content should be displayed in the answer and which documents should use Chatgpt for the answers.
• Bing answers and results: Bing can display answers such as weather, sports results, news boxes, local results and/or even ads directly in the Bing chat answers.
• Quotes and left: Bing chat offers links and quotes on the sources of content, a functionality that, according to Microsoft, is only possible through Prometheus technology.

The integration of voice models

Bing generative Search uses a combination of large voice models (LLMS) and small voice models (SLMS). The LLM understands the search query, checks millions of information sources, compensates for content dynamically and generates content in a new, appealing layout to quickly help the user to the desired answer.

In the development of Bing Generative Search, Microsoft has refined different methods to optimize the accuracy and incorporate this knowledge into the further development of the use of LLMS in the search.

How I work and user experience

The new user interface

Bing Generative Search's user interface is significantly different from the traditional search engines. It offers a document directory that facilitates navigation to related sections and improves the user experience by making information more accessible. Organic search results are positioned to the right of the response to the response, which means that they remain visible and relevant. In addition, sources are prominently displayed throughout the text.

The page contains the following AI and non-AI elements:

• Response
• Document index
• Source information
• Related sections
• Traditional search results

Examples and applications

Bing generative search is particularly suitable for informative inquiries and “how” questions, such as: “How can I remove background noises from my podcast shots?” The results vary in length, depth and detail and offer different response levels for the most urgent questions of users.

An example: When clicking on the generative search results for a request such as "tips to leave a good impression on a new customer", you get to a full page with AI-generated information on request, including a table of contents with sections for "preparation strategies", "effective communication techniques", "relationship structure" and more.

Access and availability

Bing generative Search is still in a test or beta phase. While the official, wide rollout is currently still limited to the USA (as of October 2024), the screenshots from Germany (seen at Xpert.digital) have now appeared that Microsoft has started to deliver the function here for individual users or search queries. How and for whom exactly the function in Germany is currently visible (status: ...) is not known in detail because there is no official announcement.

In the United States, users were able to explore the function by entering “bing generative search bar” into the search bar, which a carousel indicated by demo inquiries. Alternatively, the “Deep Search” button could be used on the results page. It can be expected that similar access options with the official start will also be available in Germany. However, it should be noted that the experience is still in the beta phase. Longer loading times can occur, since Microsoft wants to ensure that the generative search results are only displayed if they are reliable in terms of accuracy and relevance.

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Comparison with Google Ai Overviews

Microsoft's entry into the AI-based search with Bing Generative Search takes place several months after Google integrated similar AI summary into its search results. However, Google was quickly exposed to considerable criticism, since its function gave conspiracy theories widespread and dangerous.

Microsoft seems to have learned from these problems and emphasizes that each of its summaries contains a source link, through which the users can check and learn the information more. In addition, Microsoft initially only makes the results available for a “small percentage” of the user inquiries. The first observations from Germany suggest that this could also be the initial approach.

Similar to Google's AI overviews, Bing's Ki search also offers users the opportunity to evaluate the work of the AI ​​positively or negatively. However, the feedback buttons from Microsoft Bing are better visible and appear at the top of the AI ​​area, while Google's AI overviews hide their evaluation buttons in an expandable area, which must be clicked by the user.

Suitable for:

• Bing for SEO and AI search important: Microsoft's growing advantage in the B2B search market towards Google

Effects on the web ecosystem

Effects on publishers and traffic

Microsoft emphasizes that in the development of Bing Generative Search, you can see closely how the generative search for traffic affects publishers. Early data from the USA indicate that this experience maintains the number of clicks on websites and supports a healthy web ecosystem. It will be crucial to observe how this behaves in other regions, including Germany.

The generative viewfinder experience was developed with this goal, including maintaining traditional search results and increasing the number of clickable links, such as the references in the results. Microsoft ensures that additional quotes and links are included that enable users to further explore and check the accuracy, which in turn sends more traffic to publisher to maintain a healthy web ecosystem.

Transparency and responsibility

Microsoft emphasizes its commitment to transparent and responsible AI. Each section in the generative AI search results lists the sources from which it receives information so that users can navigate directly to the original sources in order to get even deeper insights.

The Bing Generative Search result also contain a sidebar with organic search results and suggestions for relatives, which gives users the opportunity to immerse themselves in the information and related topics they are looking for.

The development of AI integration in Bing

From bing chat to generative search

The integration of AI in Bing began in February 2023, when Microsoft announced the new Bing AI search and chat experience. This was the beginning of a significant transformation of the search engine based on the integration of Openais Chatgpt technology.

Microsoft invested billions in Openaai to challenge Google's search dominance, which has now introduced its own Google Bard Ai-Chatbot in the test phase. This could be the beginning of a new era of the web search, in which the search engine is communicated to the search engine in a more natural and intuitive way what you are looking for.

The development of Bing Generative Search builds on this previous work and represents a natural evolution of the integration of AI into search functionality.

The technological transformation

Brad Abrams, product manager for Bing Chat and Windows Copilot, explained how the orchestration set works with Openais GPT-4 language model and with tools by first-time bidders and third-party providers. "We do not think about these large voice models as a large repository of human information. They are, but what is interesting is the emergent behavior that arises from all this information ... These models have very strong reasoning skills ... We use this reasoning to decide which tool should be called up."

This advanced integration of AI in the search represents significant progress and shows how Microsoft uses the strengths of voice models to improve the search experience.

Suitable for:

• The way the Microsoft Bing search engine works: Crawling and AI at a glance - currently 16.71% market share, and the trend is rising

Microsoft's new approach: AI and transparency for the future of the search

Microsoft Bing Generative Search represents an important step in the evolution of the web search. Through the integration of AI technologies such as LLMS and the in-house Prometheus technology, Bing offers a new search experience that goes beyond traditional link collection and provides context-related, detailed answers directly on the search results page.

The gradual introduction of this function, starting in the USA and now also in Germany, shows Microsoft's careful approach, which aims to avoid errors that have occurred in similar products such as Google's AI overviews. By emphasizing transparency, sources and maintaining traffic to publishers, Microsoft tries to promote a healthy web ecosystem and at the same time use the advantages of AI-supported search.

While Bing Generative Search has not yet officially rolled out for a wide range of users worldwide, the first observed appearances in Germany indicate that global expansion is imminent and that the official start can no longer be far away in this country. The function will probably be further refined and expanded to additional query types and regions, which underlines Microsoft's commitment to transformation the web search by AI.

The future of web search could be fundamentally changed by these and similar innovations, whereby the balance between AI-generated content and the preservation of the original web ecosystem remains a central challenge. Microsoft's approach with Bing Generative Search, which now also shows the first traces in Germany, offers an interesting insight into this developing landscape and could serve as a model for future developments in this area.

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