Big names in the music industry differ in social media strategy – Pop's Big Names Differ on Social Media Strategy

Social media for the influencer or celebrity is not only an endless source to waste time but also a monetized platform to promote one's own or other people's product. In the age of branding, cultivating a self-image and online personality is how many celebrities make a name for themselves and make profits.

For many celebrities, Instagram is the most important forum for gaining followers. Ariana Grande has by far the most distribution between her three main social media channels. The pop star has over 148 million followers on Instagram, while her Twitter and Facebook pale in comparison, not even reaching the 100 million mark. Cardi B, who tops Billboard's top new artists in her breakout year of 2018, also relies on Instagram to communicate with fans and followers. In contrast, Cardi B has some of the fewest followers on Facebook and Twitter.

Established personas have a more even distribution between their three main channels. Lady Gaga, who is never part of the crowd, is the only celebrity who has more followers on Twitter than on Instagram or Facebook.

Social media for the influencer or celebrity is not just an endless feed to waste time on, but a monetized platform for promoting their own or other people's product. In the age of branding, cultivating a self-image and online persona is how many celebrities make a name for themselves and turn a profit.

For many celebrities, Instagram is their main forum for garnering followers. Ariana Grande has by far the widest spread between her three main social media channels. The pop star has over 148 million followers on Instagram, while her Twitter and Facebook both pale in comparison, not even getting close to the 100 million marks. Cardi B, who topped Billboard's top new artists for 2018 in her breakout year, similarly relies on Instagram for communicating with fans and followers. By contrast, Cardi B registers some of the fewest followers on Facebook and Twitter.

More established personas have a more even spread between their three main channels. Lady Gaga, never one to be part of the crowd, is the only celebrity who has more followers on Twitter than on Instagram or Facebook.

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