Automatic pallet storage and handling system with individual item picking: BESTSELLER is building one of the most highly automated logistics centers in Europe

🌍 The revolutionary project design

Fashion company BESTSELLER, known for its global commitment and innovative approach to the fashion industry, has taken a significant step towards the future of logistics. Through the partnership with KNAPP, a pioneer in the field of automation technology, one of the most advanced logistics centers in Europe is being created in Lelystad, Netherlands. This project is not only a milestone for BESTSELLER, but it also sets new standards in the industry and demonstrates the potential of modern technologies in the logistics sector.

🛠 The technological equipment

The logistics center, with an area of ​​155,000 square meters, will rely on the latest technology to not only increase the efficiency of processes, but also to create optimal working conditions. The use of over 1,400 robots that optimize the OSR Shuttle Evo automatic storage system, as well as the implementation of an advanced pallet storage and handling system, are the core elements of this state-of-the-art facility. In addition, automated individual item picking enables customer orders to be processed precisely and quickly.

🤖 The vision of increasing efficiency

Allan Kyhe Kjærgaard, BESTSELLER's logistics director, highlights the importance of the partnership with KNAPP and emphasizes the aim of significantly improving the effectiveness of the center and the distribution process through this investment in cutting-edge technology. The desired one-touch automation is intended to revolutionize the handling of goods by reducing the processing steps to a minimum and thereby increasing efficiency and safety. This is an enormous advantage, especially in a market that is characterized by fast-paced developments.

📦 Challenges in fashion picking

The challenges associated with the automatic picking of fashion items are overcome through the use of Pick-it-Easy Robots and artificial intelligence. These picking robots are specifically designed to handle fashion items and complement manual goods-to-person picking workstations by ensuring high precision and efficiency.

👩‍💼🤖 The creation of new jobs

Another significant aspect of this project is the creation of new jobs. When the LCW is completed at the end of 2026, it will employ 600 people, a majority of whom will work closely with robots. This collaboration between humans and machines not only makes physically demanding tasks much easier, but also reduces repetitive and manual work. At the same time, highly qualified jobs are being created in areas such as maintenance, data analysis, mechanical engineering, electrical engineering, software engineering and process optimization.

💡 Innovation as a customer experience

Johannes Holas, Vice President Fashion Solutions at KNAPP, underlines the importance of the new warehouse for the BESTSELLER customer experience. The innovative combination of technology-supported workplaces and artificial intelligence not only enables optimization of efficiency and quality, but also creates an excellent working environment.

🚀 Setting new industry standards

This logistics center embodies a new dimension in automation technology that goes far beyond traditional methods. The expected performance of the system, with 20,000 deployments per hour, demonstrates the enormous capacity and effectiveness that can be achieved through these technologies. It is a clear sign of how digital transformation and innovative approaches can revolutionize the logistics industry.

🌟 A vision for the future

This project not only represents a turning point for BESTSELLER, but also shows the future direction of logistics in the fashion industry as well as other areas. Through the partnership with KNAPP and the use of state-of-the-art technologies, BESTSELLER sets new standards in efficiency, speed and working environment. This logistics center is an impressive example of how companies can transform their operations and prepare for the challenges of the future by introducing automation and artificial intelligence.

📝✨ Again, short and sweet

• 🌐 BESTSELLER cooperates with KNAPP for top logistics in the fashion industry 💡
• 📈 New logistics center in Lelystad: A milestone for efficiency & technology 🚀🤖 1,400+ robots revolutionize processes with OSR Shuttle Evo & pallet handling system 🚛
• 📦 Automated individual item picking for precise customer orders 🔍
• 🔧 One-touch automation minimizes processing steps, increases efficiency & security 🛠️
• 👗 Pick-it-Easy Robots & AI overcome challenges in fashion item picking 🎽
• 👥 600 new jobs by 2026, human-robot collaboration increased 🤝
• 💼 New high-skilled jobs created in maintenance, data analysis and more 🔬
• 🛍️ Improved customer experience through technology & AI-powered workplaces 📈
• 🚀 20,000 deployments per hour demonstrate system performance & capacity ⏱️
• 🔮 Sets new industry standards and shows the future of logistics 🌟

📣 Similar topics

• 🚚 Future of logistics: BESTSELLER and KNAPP are setting new standards
• 🤖 Automation technology in the fashion industry: A revolutionary step
• 📦 Efficiency and innovation: The most advanced logistics center in Europe
• 🏭 Modern technology for optimal working conditions
• ⚙️ The role of robots and artificial intelligence in logistics
• 🌐 Digitalization and logistics: The future of the distribution process
• 💼 New jobs in automated logistics: people and machines
• 🔍 Challenges and opportunities of automatic picking
• 📈 Performance and capacity: A look at the future of logistics
• 🌟 Innovation and collaboration: The success formula of BESTSELLER and KNAPP

#️⃣ Hashtags: #Logistics #Automation #Fashion Industry #Innovation #Sustainability

AI & XR 3D Rendering Machine: Fivefold expertise from Xpert.Digital in a comprehensive service package, R&D XR, PR & SEM - Image: Xpert.Digital

Xpert.Digital has in-depth knowledge of various industries. This allows us to develop tailor-made strategies that are tailored precisely to the requirements and challenges of your specific market segment. By continually analyzing market trends and following industry developments, we can act with foresight and offer innovative solutions. Through the combination of experience and knowledge, we generate added value and give our customers a decisive competitive advantage.

More about it here:

• Use the 5x expertise of Xpert.Digital in one package - starting at just €500/month

Insight into the new LCW from BESTSELLER – Image: BESTSELLER / Henning Larsen

🚚✈️ Closer to the customer: The LCW is revolutionizing European wholesale

The upcoming logistics center, known as the Logistics Center West (LCW), being built on a massive 155,000 square meters in Lelystad - located about 60 kilometers east of Amsterdam - marks the beginning of a new era in logistics and automation. Completion is planned for 2026, and thanks to state-of-the-art technologies, this center will not only revolutionize efficiency in the supply chain, but also optimize working conditions. The project underlines BESTSELLER's ambitions to be a pioneer in the industry by increasing proximity to wholesale customers in Europe and unlocking the potential for further growth.

🔩 Modern automation and robotics

One of the core features of the LCW will be the integration of state-of-the-art automation technologies, with KNAPP, a leading company in this field, responsible. Using robots to automate physically demanding and manual work not only increases efficiency, but also significantly reduces the physical strain on employees.

This advanced automation allows for dynamic adaptation to changing market conditions and fluctuations in demand. This can shorten delivery times and increase customer satisfaction. The result is a flexible and responsive logistics network that masters the challenges of modern trade.

In addition, robotics and digitalization are opening up new fields of employment - from maintenance technicians to data analysts to IT specialists. These highly qualified positions help to change the profile of the logistics industry and establish it as an attractive job market for skilled workers.

🏛 Architectural and technological excellence

The building, designed by the renowned studios Henning Larsen and Rambøll, not only represents architectural excellence, but is also a model for sustainable construction and energy efficiency. By using environmentally friendly materials and renewable energy sources, the LCW demonstrates how modern goods transport can harmonize with respect for the environment.

In addition to the physical infrastructure, special attention is paid to the IT infrastructure, which forms the backbone of operations in the LCW. High-performance computer systems, advanced management software and intelligent algorithms enable optimized warehousing, precise inventory management and efficient transport logistics. This integration of physical and digital technology ensures that the LCW remains at the forefront of innovation.

💼 Economic and social impacts

By creating approximately 600 highly skilled jobs, the LCW has a significant positive impact on the local economy. Not only does it provide direct employment opportunities, but it also promotes the growth of suppliers and service providers in the region. In addition, the center strengthens BESTSELLER's position in the heart of Europe and supports expansion into neighboring markets.

Commitment to education and training will be essential to prepare employees for their new roles and provide them with the skills needed in modern logistics. Partnering with educational institutions and implementing specialized training programs will help create a highly qualified talent pool that will shape the future of the logistics industry.

🌱 Sustainability and social responsibility

The construction of the LCW is in line with the principles of sustainability and social responsibility. Reducing the carbon footprint, minimizing waste and maximizing energy efficiency are key aspects of the project. By integrating these values ​​into the core of business operations, BESTSELLER is making a strong statement towards a more environmentally friendly and socially just future.

🚀 The future of logistics

The Logistics Center West is more than just a logistics center; it is a flagship project that shows how technology, sustainability and social responsibility can come together to pave the way for the future of logistics. It embodies a vision in which advanced automation, intelligent systems and sustainable practices work together to increase efficiency, reduce environmental impact and improve people's quality of life.

With the completion of the LCW on the horizon, the logistics industry is on the threshold of a new era. An era in which technology and innovation serve not only to achieve economic goals, but also to drive positive social change. The LCW is proof that by combining advanced technology with a strong commitment to the environment and community, logistics can become a key sector for sustainable development.

The Logistics Center West is not only a milestone for BESTSELLER, but also a role model for the entire industry. It shows how visionary thinking and the pursuit of excellence in technology and sustainability can set new standards for the future. Project LCW is a bold step forward towards a more efficient, sustainable and inclusive world.

📣 Similar topics

• 🚀 The revolution in logistics: The “Logistics Center West” project
• 🤖 Automation and robotics: The future of jobs in the LCW
• 🏗 Architectural masterpieces: Sustainability meets design at the LCW
• 💡 Technological innovations: How the LCW is transforming the logistics industry
• 🌱 The green agenda: Sustainability in the focus of the LCW
• 📊 Economic stimulus: The social impact of the LCW on Lelystad
• 🛠 Career opportunities in the age of automation: LCW educational partnerships
• 🌍 A vision for the future: How the LCW is paving the way for sustainable logistics
• 📚 From construction to technology: A new era of logistics centers
• 💼 BESTSELLER's commitment to a better world through the LCW

#️⃣ Hashtags: #LogisticsRevolution #SustainableLogistics #AutomationTechnology #SocialResponsibility #FutureOfWork

🧵 About BESTSELLER

The internationally renowned, family-run fashion empire BESTSELLER has had a significant influence in the world of fashion since its founding in 1975 by the Holch Povlsen family in Denmark. With the stated goal of uniting people, fashion and technology in a harmonious way, BESTSELLER is committed to striving for first-class results for everyone involved. This philosophy has made the company not only a center of innovation, but also a place where traditions are honored while at the same time pursuing future-oriented paths.

The fashion chain has an impressive portfolio that includes more than 20 different brands, including well-known labels such as JACK & JONES, VERO MODA and ONLY. The offering ranges from trendy clothing to fashionable accessories for women, men, teenagers and children and is characterized by a combination of high quality and competitive prices. This strategy has allowed BESTSELLER to appeal to a wide range of customers and make its products accessible in 70 countries through various distribution channels. This includes over 2,700 brand stores and more than 16,000 multi-brand and department stores worldwide, supplemented by thriving online retail.

With over 20,000 employees in more than 30 countries, BESTSELLER exemplifies a global presence coupled with local expertise. The employees represent the diversity and commitment that characterizes BESTSELLER. Through their dedication and competence, they contribute significantly to the company's continuous growth and success.

🔧 About KNAPP

The KNAPP Group is taking an innovative approach to optimizing value chains. With its headquarters in Austria, KNAPP has made a name for itself as a technology partner for smart solutions in the area of ​​automation and digitalization in a wide range of industries. The company focuses on supporting its customers - from healthcare to retail to fashion - with tailored solutions.

Through excellent service and a preference for long-term partnerships, KNAPP has created a network of satisfied customers and partners worldwide. The workforce of 7,300 employees at 55 locations worldwide underlines KNAPP's global reach and commitment to delivering innovative and efficient solutions.

💡 Synergies and innovations

The common denominator of both companies is their vision to achieve continuous improvements and progress by merging traditional business models with future-proof technologies. While BESTSELLER harmoniously combines fashion and technology to efficiently serve the needs of its global customers, KNAPP integrates state-of-the-art technological solutions into the value chains of its diverse clientele.

The synergy between fashion and technology, as practiced by BESTSELLER, reflects a profound change in the industry. It's no longer just about producing and selling clothes; rather, the focus is on sustainable production, ethical sourcing practices and the integration of digital technologies to improve the shopping experience for the end consumer and promote more environmentally friendly business practices.

Similarly, KNAPP is revolutionizing the approach to value chains in industry by integrating automation and digitalization to increase efficiency, precision and speed. These advances help companies become more competitive while minimizing their environmental footprint.

🌱 Sustainability and vision for the future

Both BESTSELLER and KNAPP impressively illustrate how companies can significantly shape and advance their industries by combining tradition and innovation. Your efforts to master the current challenges - be it in the fashion sector or in logistics and value chain optimization - with the most modern technologies and clever strategies set new standards for the future.

These developments are particularly important in a world where sustainability and efficiency are becoming increasingly important. For the fashion industry, which has traditionally faced challenges such as overproduction, waste and environmentally harmful practices, digitalization offers the opportunity to address these issues. For example, BESTSELLER uses technology to increase transparency in its supply chain, making it easier to guarantee ethically produced products. This ranges from the use of artificial intelligence (AI) to predict fashion trends and the associated avoidance of overproduction to blockchain-based tracking systems that enable a transparent and traceable supply chain.

KNAPP, on the other hand, is driving automation and digitalization in warehouse and logistics centers, enabling more efficient and error-free movement of goods. Not only does this reduce the time products take from manufacturer to consumer, but it also minimizes the energy consumption and carbon emissions associated with more traditional methods of goods transportation and warehousing. By using robotics and advanced analytics tools, companies can increase efficiency while reducing their environmental footprint.

The mutual inspiration and adoption of best practices from different sectors of the economy show that the path to a more sustainable future requires a joint effort. BESTSELLER and KNAPP impressively demonstrate how companies, regardless of their industry, can take the lead by integrating innovative technologies and prioritizing ethical principles.

Their efforts not only have a positive impact on the environment and society, but also create a significant competitive advantage. As customer demand for sustainable products and transparent business practices grows, companies that are able to meet these demands will be leaders in their respective industries. The linking of fashion and technology by companies like BESTSELLER and the redesign of value chains by innovators like KNAPP offer fascinating insights into the enormous potential that lies in the synthesis of tradition and innovation.

The stories of BESTSELLER and KNAPP not only tell of entrepreneurial success, but also of a vision of the future that is underpinned by an irrefutable commitment to sustainability, innovation and social responsibility. They exemplify the transformative power of companies determined to change their industries for the better and redefine the way we think, produce and consume.

☑️ Smart City & Factory: Industry expert for energetic 5G buildings and halls as well as advice and installation of solar systems

☑️ Xpert.Plus - logistics consulting and logistics optimization

☑️ Industry expert, here with his own Xpert.Digital Industry Hub with over 2,500 specialist articles

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital - www.xpert.solar - www.xpert.plus

Lathe in photorealistic representation (3D product presentation) - Image: Xpert.Digital

XR technology offers a superior solution for creating photorealistic images and allows companies to free themselves from the expensive fees of external media agencies. It is common knowledge that media agencies charge high costs to create such images as it requires expertise, special software and collaboration with various experts.

More about it here:

• The superiority of (Industrial & B2B Business Metaverse) XR technology for photorealistic images