CREAL Clarity: New AR light field display fits into conventional glasses – A breakthrough in augmented reality – Image: CREAL / Creative image: Xpert.Digital
Redefining natural vision: The 'Clarity' light field display paves the way for everyday AR glasses
CREAL Clarity: A breakthrough for augmented reality glasses
The year 2025 marks the beginning of an exciting new era for CREAL. The company proudly presents “Clarity,” a state-of-the-art, light-field-based display specifically designed for integration into augmented reality (AR) glasses. This innovative approach promises to offer AR eyewear manufacturers (OEMs) a groundbreaking solution for developing AR glasses that deliver a truly natural, comfortable, and healthy viewing experience – free from the usual visual conflicts and associated eye strain. The era of uncomfortable, short-term AR use is now a thing of the past, paving the way for comprehensive and practical augmented reality.
In a time when the hype surrounding AR smart glasses is constantly growing, CREAL is convinced that this technology must find its place in everyday life and become a product that accompanies us throughout the day, meaningfully augmenting our reality. It's no longer just about displaying monochrome, two-dimensional text. The goal is a completely natural and accurate representation of both real and digital content, without any negative impact on the wearer's vision or comfort.
These new AR glasses essentially represent the next evolutionary stage of traditional vision aids. The primary purpose – vision correction and improvement – must remain paramount. For this reason, CREAL's light field-based display was designed from the ground up to meet the specific requirements for visual comfort and functionality of conventional glasses.
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The three pillars of CREAL's approach are:
Real image depth for natural visualization
Unlike conventional AR displays, which present images on a single plane and thus create a visual conflict between the eye's focus and the perceived distance, the Clarity display projects images with realistic depth information. This means that digital objects are not simply projected "onto" the real world, but actually appear to exist within it. Distant objects are rendered sharply in the distance, and nearby objects appear correspondingly close. The brain no longer has to strain to compensate for the discrepancy between actual and perceived distance, resulting in a significantly more relaxed and natural viewing experience.
Adaptation to individual visual acuity for corrected vision
A crucial factor for the everyday usability of AR glasses is the ability to adapt them to the wearer's individual vision needs. The Clarity Display allows for the integration of corrective lenses that compensate for the wearer's refractive error. This means that people with nearsightedness, farsightedness, or astigmatism can use AR glasses without additional vision aids such as contact lenses or separate glasses. This is a tremendous advancement, as it significantly expands the user base of AR glasses and makes them accessible to a wider market.
Transparent lenses for social comfort
Another important aspect is the social acceptance issue surrounding AR glasses. Many people are hesitant to wear them in public because they often appear bulky and impersonal. The Clarity Display is designed to be integrated into slim, unobtrusive frames. The lenses are transparent, allowing the wearer to maintain eye contact with others. This is crucial for social interaction and helps increase the acceptance of AR glasses in everyday life.
Integration of the elements into the Clarity Display
The integration of these three elements into the Clarity Display represents a significant advancement in AR technology. It's no longer just a question of technical feasibility, but rather one of user-friendliness and comfort. CREAL has recognized that AR glasses can only be successful if they seamlessly integrate into people's lives and offer a natural, pleasant, and healthy viewing experience.
Overcoming key barriers to AR
With this milestone, CREAL is proud to have overcome a key barrier to the widespread adoption of AR. Every component of AR glasses presents specific challenges, and the display, in particular, requires a true revolution to project lifelike digital content. Previous AR displays often struggled with issues such as low brightness, limited field of view, distortion, and the aforementioned visual conflict.
The light field-based display from CREAL
CREAL's light field-based display solves these problems by using a completely new way of displaying images. Instead of projecting an image onto a single plane, it creates a complete light field that captures the direction and intensity of light at every point in space. This enables the display of images with realistic depth and perspective. The human eye can focus on the digital content naturally, without visual conflicts or eye strain.
Improved image quality through light field technology
Another advantage of light field technology is the ability to improve image quality and brightness. Precise light control allows the display to produce images with higher contrast, greater sharpness, and more vibrant colors. This is particularly important for AR applications, where digital content needs to be superimposed onto a real-world environment. The display must be able to adapt to varying lighting conditions and ensure that the digital content remains clearly visible and legible at all times.
Integration of sensors and cameras
CREAL's technology goes even further, however. It also enables the integration of sensors and cameras into the AR glasses. These sensors can capture the wearer's surroundings and provide information about the position, movement, and orientation of the head. This information can then be used to precisely adapt the digital content to the real environment. For example, a virtual object can be placed in a specific location in the room and remain there, even if the wearer moves their head.
Control via gesture recognition
Furthermore, the cameras can be used to recognize the wearer's gestures. This enables the AR applications to be controlled through intuitive hand movements. For example, the wearer can navigate menus or move objects by swiping their hand. This type of interaction is much more natural and intuitive than using conventional input devices such as touchscreens or joysticks.
An all-in-one AR glasses experience
Ultimately, through technology licensing and the integration of customized components, Clarity enables an all-in-one AR glasses experience that delivers a natural, immersive, and context-aware visual experience. CREAL sees itself not only as a technology provider but also as a partner for AR glasses manufacturers. The company offers a comprehensive range of services, from developing custom display solutions to supporting their integration into existing products.
CREAL's vision for the future
CREAL's vision is to fundamentally change the way we interact with the world. The company believes that AR glasses have the potential to support us in all areas of our lives, whether at work, in education, in healthcare, or during leisure time. With the Clarity Display, CREAL has taken a significant step in this direction. The technology is poised to power the next generation of AR glasses and finally bring augmented reality into the mainstream. The future of augmented reality starts now.
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