The future of expanded reality: Extended and augmented reality in the automotive - creative image: xpert.digital
Innovation meets immersion: the technologies behind XR (extended reality) and AR (augmented reality)
Next-level interaction: how XR and AR change our surroundings
The world of expanded reality (XR) and the augmented reality (AR) is currently experiencing a remarkable upswing, driven by pioneering innovations by companies such as Huawei and the Swiss start-up CREAL. Both actors set new standards with their respective technologies and open up promising perspectives, be it in the area of vehicle technology, the visual representation or immersive user experience. These developments promise to fundamentally change the way we interact with our surroundings and the digital world.
Huaweis Ar-Hud: A revolution in the automotive sector
Huawei has presented a new augmented reality head-up display (AR-HUD) with his Xhud-AR, which is intended to transform the way drivers interact with their vehicle and the surrounding area. This innovative system projects virtual information directly into the driver's field of vision onto the windshield and thus enables seamless integration of digital content into the real world. Huawei's technology aims to increase driving safety and to improve the driving experience through more intuitive and informative representations.
A central feature of the Xhud-AR is its ability to represent real-time information. The system continuously analyzes the environment and dynamically adapts the displayed content to the current driving situation. For example, navigation instructions, information on speed limits or warnings of potential dangers are projected directly into the driver's field of vision without having to take the view from the street. This seamless integration of virtual and real elements is supported by a highly developed anti-shake algorithm, which minimizes the effects of streets of streets on the presentation of the AR-icons. According to Huawei, 95 % of the substances caused by vibrations are eliminated, which leads to a much more stable and pleasant representation.
In addition to improved navigation and information presentation, the Xhud-AR also offers a number of extended security functions. The system is able to recognize pedestrians, vehicles in the corner of the corner and other potential dangers in the area of the vehicle and to deliver warnings to the driver in good time. This is done by an intelligent analysis of the sensor data, which warns drivers, for example, about an impending lane change or a necessary braking. The technology also works reliably at night and uses adaptive tracking algorithms to ensure a clear and reliable presentation of the environment details. In this way, night scenes are specifically upgraded by technology to ensure more security and overview to the driver.
Another highlight of the Xhud-AR is the impressive size of the virtual image. The windshield becomes a projection surface for a 70-inch HD image, which is a apparent distance of 7.5 meters in front of the driver. This size enables a clear and legible presentation of the information without restricting the driver's view. In addition to the safety-relevant information, the system also offers a number of infotainment functions. For example, AR navigation instructions, points of interest such as petrol stations or restaurants and in the status of entertainment content such as videos or games can be displayed. This combination of security and infotainment makes the Xhud-AR a versatile system for modern drivers.
Huawei has already received partnerships with a number of automobile manufacturers, including Saic, BYD and Changan to integrate the Xhud-AR into their vehicles. These cooperation enable Huawei to quickly launch its technology and strengthen the AdAS systems (Advanced Driver Assistance Systems) of the manufacturers. It is foreseeable that this technology will play an ever greater role in the automotive industry in the future and that the driving experience will fundamentally change. The possibility of seamlessly integrating safety -related information and entertainment into the driver's field of vision promises a safer and more comfortable journey for everyone.
CREALS Lichtfeld display: The revolution of the 3D presentation in AR/VR
With its light field display, the Swiss start-up CREAL has developed a groundbreaking technology that revolutionizes the way digital content is presented in AR- (augmented reality) and VR (virtual reality). The core element of the innovation lies in the ability to present digital content with a real depth of field. This imitates the way the human eye perceives reality, and thus eliminates the so-called "Vergenz-Akkommodation conflict", which often leads to eye load and discomfort in conventional headsets.
The Version-Akkommodation conflict arises when the brain tries to sharpen the image (accommodation), while the eyes focus on the removal that is displayed. In conventional AR and VR headsets, the distance to which the image is projected is determined, which leads to a conflict between these two mechanisms. This can lead to eye fatigue, headache and a reduced immersion. CREALS Lichtfeld display bypasses this problem by manipulating light rays so that the eye gets the impression of a real depth of field. The technology enables objects to be focused in different distances, creating a natural and comfortable visual experience.
Another advantage of the light field display is its compact design. The latest prototype with the code name "Clarity" is designed in such a way that it fits in a conventional glasses and maintains transparency of over 85 %. This is a crucial progress towards the often bulky and unwieldy headsets that are currently available on the market. In addition, the "Clarity" prototype is also compatible with correction glasses, which significantly increases acceptance for glasses wearers. The possibility of wearing slim and comfortable AR glasses with a natural 3D display opens up a variety of applications.
Creal technology is used in various areas. In the optometry, it enables precise tests to diagnose visual defects and the adaptation of correction glasses. In industry, it can be used in the maintenance and repair of machines by projecting digital instructions and models directly into the technician's field of vision. And in the consumer area it opens up new opportunities for entertainment, education and social interaction. The seamless integration of digital objects into the real world makes AR technology more accessible and user-friendly.
CREAL plans the integration of its light field display into commercial AR glasses until the end of 2025 and is currently looking for production partners. The company is confident that its technology can make a decisive contribution to the mass market suitability of AR and VR systems. The combination of natural 3D display, compact design and broad application spectrum makes CREALS Lichtfeld display one of the most promising innovations in the field of expanded reality.
A comparison of the technologies
The developments of the two technologies impressively show the cross-industry disruptive potential of XR/AR applications. With the Xhud-AR, Huawei relies on safety and navigation, especially in the automotive sector. With its real-time-ar-overlays, which are stabilized by an anti-shake mechanism, the system contributes to reducing distractions and increasing safety in road traffic.
In contrast, the CREAL Lichtfeld display is aimed at the AR/VR market, especially in the areas of healthcare and industry. The physically correct representation of 3D depths enables natural interaction and at the same time helps to avoid eye loads.
While Huawei relies on scalable solutions for the automotive sector, CREAL addresses basic optical challenges to make AR/VR experiences suitable for mass. These technological advances demonstrate how diverse and adaptable XR/AR technologies are-from safer mobility to ergonomically optimized work environments.
The disruptive potential of XR/AR technologies
The developments of Huawei and Creal illustrate the immense disruptive potential of XR/AR technologies for various industries. The possibility of integrating digital information seamlessly into the real world opens up new ways for human-computer interaction and can fundamentally change the way we work, learn and interact with each other. The technologies have the potential to shift the boundaries between the real and virtual world and to enable seamless integration into our everyday life.
In the area of mobility, the Xhud-AR von Huawei will make the driving experience safer and more intuitive. The possibility of projecting important information directly into the driver's field of vision reduces distractions and enables a faster and more precise reaction to potential dangers. This technology will probably be an important part of the future generation of automobiles, especially with regard to autonomous driving. The augmented reality head-up display can make the difference here how a driver behaves in such a vehicle and feels the journey.
In the area of the world of work, CREAL's light field display opens up new opportunities for cooperation and learning. The possibility of visualizing digital information in 3D and integrating it into the real environment can make training and repair work much more efficient. The technology enables complex tasks to simplify and to ensure access to expert knowledge in real time. The possibilities for industry are almost infinite here, such as the construction of an aircraft with AR instructions that significantly simplify the process.
In the area of education, too, AR and VR technologies can make learning more interactive and immersive. Virtual excursions, 3D models and interactive exercises can arouse the interest of the learners and facilitate the understanding of complex topics. Through these lively and immersive learning methods, learners can better identify with the material and also absorb it more sustainably.
Last but not least, these technologies also have the potential to change our social interactions. Virtual meetings, shared experiences and social interaction in the virtual world can combine us in the future, even if we are geographically separated. The technologies can not only combine, but also create new forms of being together that will continue to grow through the Internet in the coming years.
From vision to reality: AR and VR innovations that change our world
The developments of Huawei and Creal are just two examples of the diverse innovations that are currently taking place in the area of expanded reality. These technologies have the potential to fundamentally change our lives in the coming years by postponing the boundaries between the real and virtual world. While Huawei focuses on improving the driving experience, CREAL addresses basic visual challenges and paves the way for the mass marketability of AR and VR systems. Both companies make a significant contribution to opening up the potential of expanded reality and shaping our future. Through continuous research, development and the exchange of know-how, the integration of XR and AR technologies into our everyday life becomes increasingly seamless and more self-evident. It is an exciting time in which the limits of reality and imagination are redefined.
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