Apple recently announced it will no longer publish sales figures. The number of iPhones, iPads, and Mac computers sold within a quarter is, in the company's view, not a reliable indicator of the success of its business. The number of iPhones sold, in particular, has historically been closely watched by the media and analysts. Our infographic illustrates how Apple arrived at this assessment. While sales figures have remained relatively stagnant over the past two years, iPhone revenues have recently increased significantly.
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