Apple recently announced that it would no longer publish sales figures. From the company's perspective, the number of iPhones, iPads and Mac computers sold within a quarter is not a good indicator of the success of Apple's business. In particular, the number of iPhones sold has been watched with great interest by media and analysts in the past. Our infographic illustrates how Apple comes to this conclusion. While sales figures have stagnated over the last two years, iPhone sales have recently increased significantly.