The best tools for generative engine optimization (GEO)-for AI-based search engines-for optimization for AI search algorithms-Image: Xpert.digital
Generative Engine Optimization: How companies master the future of AI search
The best tools for your generative engine optimization
The increasing importance of AI-supported search engines has produced a new discipline: generative engine optimization (geo). While classic SEO strategies are geared towards traditional search engines, Geo focuses on optimizing content for generative AI systems such as chatt, perplexity AI and Google SGE. In order to be successful in this new search landscape, companies and content manufacturers need specialized tools. Here is a comprehensive analysis of the most effective tools to support your geo-strategy.
Suitable for:
Dedicated geo-analysis tools
Mangools Ai Search Grader
The Mangools Ai Search Grader is a tool specially developed for GEO that analyzes the visibility of a brand in AI search engines such as chatt. The tool offers a detailed insight into the performance of content in AI-generated answers and enables a direct comparison with competitors.
The tool evaluates three main criteria:
- Visibility: How often the brand appears in AI-generated answers
- Ranking: The average position of the brand in the results
- AI Search Score: A combined key figure (0-100) that reflects the overall performance
The functionality is uncomplicated: After entering the brand name and a short niche description, the tool generates ten relevant prompts, which are tested via several AI answers. The results enable the identification of successful prompts and keywords to refine the geo-strategy.
The possibility is particularly valuable to combine the AI Search Grader with other SEO tools from manoools, including KW finders for keyword research and serpwatcher for rank tracking to dominate both traditional and AI-based search landscapes.
Content optimization tools
Fray
Frase has developed from a pure research tool into a versatile platform that combines research, content creation and optimization in an intuitive editor. The tool uses AI to help content manufacturers create content that in particular answer the most common questions on a topic-an important prerequisite for good placements in generative search results.
Frase's AI functions largely eliminate the need for manual research and enable the effortless creation of SEO-optimized content. A special feature is the possibility of integrating Google Search Console data to identify content options that are tailored to the needs of the target group.
An outstanding feature is the ability to create comprehensive content briefings and carry out in-depth theme research. The tool analyzes the top serp results for target keywords and provides data on wording, headings, domain ratings, links and pictures-valuable insights for an optimal geo-strategy.
Surfer SEO
Surfer SEO combines traditional SEO practices with AI-based knowledge and offers extensive guidelines for structure, keyword use and content length. The tool helps to create content that is geared towards both traditional search engines and AI systems.
The strength of Surfer SEO lies in the analysis of top rankings and the optimization recommendations derived from it. With the combination of classic SEO optimization and AI-relevant factors, it supports content manufacturers in optimizing their content for both worlds.
AI-based content generation tools
Intuit MailChimp's Email Content Generator
The Email Content Generator of Intuit Mailchimp is a powerful AI tool that uses GPT technology to create email campaigns based on industry, marketing and brand language. Although primarily designed for e-mail marketing, this tool demonstrates the performance of AI when creating content and can serve as the starting point for geo-optimized content.
Users can enter natural language requests such as “Write an email about our new product launch with a 15% discount, only valid today”, and the tool creates three targeted options. These can then be inserted, adapted and sent by drag-and-drop in the campaign.
The complementary analysis features that explain why a campaign has achieved certain results as well as provide detailed insights and suggestions for improvement are particularly useful.
Intuit assist for pre-built journey emails
An expansion of the MailChimp ecosystem is intuit assist, which has been available since February 2025 and supports the creation of pre-made customer journey emails. This AI-based function creates completely designed, brand-compliant emails for various customer segments.
With a click, Intuit assist accesses the fire and generates content that is adapted to the brand identity. This technology demonstrates how AI-generated content can be seamlessly integrated into existing marketing strategies-a principle that is also essential for geo.
Geo-frameworks and methodological approaches
The geo-framework
Researchers have developed a flexible black box optimization framework for increasing web content visibility in generative engines. This framework includes various methods for content optimization, which were able to increase up to 40% through extensive tests.
The most effective geo methods are according to this research:
- Cite Sources: Inserting relevant source information increases the credibility and information density
- Quotation Addition: Adding quotes from trustworthy sources
- Statistics Addition: The integration of quantitative statistics instead of qualitative discussions
Interestingly, the tests also showed that stylistic improvements such as Fluency Optimization and Easy-to-UNDERSTAL (simplification of language) also led to a significant increase in visibility by 15-30%. This indicates that generative engines not only evaluate the content, but also the presentation of the information.
It is also noteworthy that traditional SEO tactics such as keyword-stuffing at GEO have hardly any improvements-a clear indication that website operators have to fundamentally rethink their optimization strategies for generative engines.
Suitable for:
Domain-specific geo-strategies
Research shows that geo methods are different in different subject areas. For example, the “authoritative” approach (more convincing text style) works particularly well in the categories debate, history and science, while “Statistics Addition” is particularly effective for topics from law and government, debate and opinions.
This knowledge is particularly important for website operators who want to cut their geo-strategy to their specific subject area. The choice of the optimal geo method should therefore always take into account the thematic orientation of the content.
The optimal tool combination for geo-success
A combination of different tools and approaches is recommended for a successful geo-strategy. The Mangools Ai Search Grader offers valuable insights into the current performance and enables competitive analyzes. Content optimization tools such as Frase and Surfer SEO support in the creation of structured, informative content that is optimized for classic search engines and AI systems.
In addition, AI generation tools such as those of Intuit MailChimp create the basis for versatile content, which can then be optimized using the geo-framework methods. In particular, the insertion of source information, relevant quotations and statistical data has proven to be highly effective.
The optimization for generative engine is not a one -off process, but requires continuous testing and adapting. With the right tools and a well-founded understanding of the geo-principles, however, companies and content manufacturers can significantly improve their visibility in the AI-supported search world and thus secure a competitive advantage in the digital landscape.
Suitable for:
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