Amazon spent around 554 million euros on advertising in Germany in 2018 - half of it on digital media. etailment.de based on Nielsen data . MediaMarktSaturn is in second place among the largest advertisers in e-commerce, ahead of Otto. The Hamburg trading group is also represented in the ranking by its subsidiaries About You, Home24 and Bett1.de. The advertising budget of eBay - the company that has its German headquarters in Kleinmachnow - is comparatively modest and amounts to a comparatively small 24.9 million euros.
Amazon spent around 554 million euros on advertising in Germany in 2018 – half of it for digital media. This is the result of a report by etailment.de based on Nielsen data. According to the report, MediaMarktSaturn ranks second among the largest advertisers in e-commerce, ahead of Otto. The Hamburg-based retail group is also represented by its subsidiaries About You, Home24 and Bett1.de in the ranking. The advertising budget of eBay – the company that has its German headquarters in Kleinmachnow – is comparatively modest, amounting to a comparatively small 24.9 million euros.
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