Amazon spent around €554 million on advertising in Germany in 2018 – half of which was for digital media. This is according to a report by etailment.de . MediaMarktSaturn ranks second among the largest advertisers in e-commerce, ahead of Otto. The Hamburg-based retail group is also represented in the ranking through its subsidiaries About You, Home24, and Bett1.de. eBay's advertising budget – the company, headquartered in Kleinmachnow, has a comparatively modest amount of €24.9 million.
Amazon spent around 554 million euros on advertising in Germany in 2018 – half of it for digital media. This is the result of a report by etailment.de based on Nielsen data. According to the report, MediaMarktSaturn ranks second among the largest advertisers in e-commerce, ahead of Otto. The Hamburg-based retail group is also represented by its subsidiaries About You, Home24 and Bett1.de in the ranking. The advertising budget of eBay – the company that has its German headquarters in Kleinmachnow – is comparatively modest, amounting to a comparatively small 24.9 million euros.
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