Inspiration tool from hansgrohe and the new consumer behavior: 3D product placement around the bathroom and bathroom accessories with 3D Web

Premium brand hansgrohe, known for its innovative sanitary products, has taken a revolutionary step in the industry by realigning itself to create holistic bathroom experiences. This change is not only a response to changing customer needs, but also a strategic step to remain competitive in the digital age. At the center of this realignment is the “Inspirator Tool”, an innovative digital application that redefines the traditional concept of customer interaction in the sanitary sector.

🛁 The Inspirator tool: More than a digital offer

The Inspirator tool is more than just a simple digital offering; it is a comprehensive platform that aims to redesign the user journey of the hansgrohe target group. It accompanies potential customers in the early inspiration and orientation phase by offering personalized solutions and creative ideas for bathroom design. This early involvement of customers in the design process is an essential part of hansgrohe's digital strategy and reflects the company's commitment to focusing on the needs and wishes of its customers.

💡 Digital innovations in focus

The use of the Inspirator tool is a testament to hansgrohe's commitment to using digital innovation to improve the customer experience. Accessible via the hansgrohe website, the tool offers an intuitive and user-friendly interface that allows users to explore and visualize different product combinations and variants. This makes it easier for customers to get an idea of ​​their future dream bathroom and to choose the products that are right for them.

🎯 Future vision and strategic partnerships

However, hansgrohe's vision goes beyond simply providing a digital tool. The company plans to use the Inspirator tool in the medium term in collaboration with trading and trade partners. This strategic partnership aims to create a seamless and integrated customer experience by linking digital planning and inspiration with practical implementation and installation. This creates a comprehensive ecosystem that takes into account not only the needs of end consumers, but also those of trading and craft partners.

🌱 Sustainability as a corporate philosophy

The realignment of hansgrohe and the introduction of the Inspirator tool are not only a sign of the company's innovative strength, but also of its desire to respond to the changing needs and expectations of customers. By combining digital innovations, an expanded product range, a strong partnership with retailers and craftsmen and a commitment to sustainability, hansgrohe is positioning itself as a leading provider in the field of bathroom experiences and setting new standards for the future of the industry.

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• 🌐 Personalized user journey: hansgrohe's path into the future
• 🛠️ Trade and crafts: integration partner of hansgrohe
• 🎨 Creativity meets technology: Design with the Inspirator tool
• 🤝 hansgrohe's Strategic Partnerships: A model for the future
• 🌱 Sustainability and innovation: hansgrohe’s commitment to the future

#️⃣ Hashtags: #hansgrohe #InspiratorTool #Digitalization #Bathroom Experiences #Sustainability

🛁 Selection of sanitary products

In the world of sanitary products, the Hansgrohe brand stands out for its innovation and quality. With the introduction of a state-of-the-art WebGL configurator, the company is setting new standards in the area of ​​digital customer experience. This tool, optimized for mobile devices, allows users to choose from an extensive range of bathroom furniture, the finest ceramics, high-quality fittings, luxurious showers and stylish accessories.

🖼️ 3D product visualization

Thanks to advanced technologies in 3D product visualization that work in real time, interested parties can now get a precise picture of their potential dream bathroom. The configurator is characterized not only by its wide range of current and classic Hansgrohe products, but also by the ability to visualize design changes live. Users can experiment and vary until they find the optimal combination for their bathroom, which significantly increases their satisfaction with the end product.

💡 Innovative inspirer tool

The innovative approach of the Inspirator tool is also reflected in the words of Björn Ohnemus, Team Lead Global Digital Marketing at Hansgrohe:

“We are convinced that our new Inspirator tool takes purchasing, sales and marketing processes to a whole new level. Thanks to the direct involvement of users and integration into the consulting processes at the POS, we will offer an even more individual and therefore better service.”

🌐 Presence at the ISH trade fair

At the ISH in Frankfurt, the world's leading trade fair for water, heat and air conditioning technology, the audience had the opportunity to experience the Inspirator tool live for the first time. With this presentation, Hansgrohe announced a transformative company realignment. Now the tool is not only available via the company website in Germany, but it is also being rolled out in other European markets including Belgium, Denmark, France, Great Britain, the Netherlands and Austria.

🖌️ Intuitive configuration features

The intuitive functions of the configurator allow users to choose from a variety of styles, from minimalist-modern to classic-elegant. Individual preferences regarding colors, materials and finish can be implemented in the detailed design. The user interface is designed to be user-friendly so that even users with no prior technical knowledge can easily visualize their ideas.

🧰 Advanced combination options

In addition, Hansgrohe offers a variety of combination options through the configurator that were previously unthinkable. Both laypeople and experts are given unprecedented scope for design. This supports specialist partners in particular in providing their customers with competent advice and working with them to find the optimal solution for each individual bathroom project.

🌿 Strategic realignment and sustainability

This step is part of a larger strategic realignment of Hansgrohe that focuses on digitalization and customer experience. As a result, the company focuses on sustainability and efficiency in order to remain competitive even in times of increased environmental awareness. Product designs that promote water and energy efficiency are an important aspect of Hansgrohe's offering and are supported by the configurator.

💻 Future of digital customer experience

The introduction of Hansgrohe's WebGL configurator represents an innovative leap in digital customer experience. This tool not only offers improved product display and design freedom, but also paves the way for a more interactive and customer-centric future of bathroom design. The ability to virtually create and customize the bathrooms of your dreams before they become real represents a synthesis of technology, design and customer service that is revolutionizing the way we buy bathroom products.

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• 🚀 Hansgrohe's WebGL configurator: revolution in the digital bathroom experience
• 🛁 Dream bathroom visualization: Design your perfect bathroom with Hansgrohe
• 🛠️ The future of bathroom advice: Hansgrohe's Inspirator tool is changing the market
• 🌐 Global expansion: Hansgrohe's configurator now available in Europe
• 📱 User-friendliness meets design: The new Hansgrohe configurator
• 🎨 Design with style: Choose your bathroom design with Hansgrohe's configurator
• 👥 Customer-specific solutions: Hansgrohe's configurator expands the consulting horizon
• 💧 Sustainability in focus: Hansgrohe's commitment to efficient product design
• 🌟 The configurator as a strategy: Hansgrohe's path to digital leadership
• 💡 Technology and service: The innovative synthesis from Hansgrohe

#️⃣ Hashtags: #Hansgrohe #WebGLKonfigurator #Digitalization #Customer Experience #Sustainability

AI & XR 3D Rendering Machine: Xpert.Digital sees potential for a wellness and bathroom metaverse - Image: Xpert.Digital

🔍 The increasing importance of 3D visualization

In an era where technology and digitalization are making rapid advances, 3D visualization is becoming an indispensable tool in more and more industries. Companies like hansgrohe have recognized that innovative presentation techniques are not just a trend, but a necessity to stand out in a competitive market. Hansgrohe's Inspiration tool is a step in this direction and demonstrates the company's commitment to keeping pace with technological developments.

Suitable for:

• 3D product presentations across all devices: from smartphones to laptops to touch tables – Bürkle from Freudenstadt

💡 Innovative power through new presentation techniques

The enthusiasm for the Inspirator tool is understandable, as it represents a significant milestone in Hansgrohe's digital transformation. The use of 3D visualizations allows customers to experience products in a virtual environment, deepening the understanding and appreciation of the products' design and functionality. It's an engaging way to break the boundaries of traditional product presentation and reach a new level of interaction.

Suitable for:

• Germany is the leader here: 'Iteration Metaverse' solutions

📈 Think beyond what already exists

However, as exciting as this development may be, it should not be overlooked that the possibilities of 3D visualization in the Inspirator tool are far more extensive than they are currently used. What is considered innovative today may become standard tomorrow. It is therefore important for hansgrohe not only to achieve the status quo, but also to be at the forefront of innovation in the future. The current functions of the Inspiration tool may still be limited, but they form the basis for continuous development.

🚀 Future-oriented tool design

One area that deserves special attention is expanding the tool's functionality. Users are looking for a wider range of options and a more intuitive interface that allows them to not only view products but also configure and customize them in different environments. Such an experience could increase customer loyalty and strengthen brand loyalty.

🌐 Digital transformation as a continuous journey

Digitalization is, by definition, a dynamic, never-standing process. It's about adapting and integrating technologies that change the way we live, work and consume. For hansgrohe, this means not resting on the laurels of its current achievements, but rather seeing the development of the inspiration tool as an ongoing journey.

AI & XR 3D Rendering Machine: Xpert.Digital sees potential for a wellness and bathroom metaverse - Image: Xpert.Digital

🤖 The Metaverse Vision

A potential entry by hansgrohe into the concept of a customer metaverse, a collective virtual shared space created by the convergence of virtually augmented physical reality and physically persistent virtual space, would be a particularly notable step. This would suggest a vision that goes beyond today's standards and has the potential to revolutionize the way customers interact and make decisions.

🛍️ E-commerce in virtual space

The potential of such a virtual space is enormous. It could provide a platform for conducting virtual meetings, showcasing new product lines, or even collaborating with designers and architects from around the world. In addition, hansgrohe could simplify the entire purchasing process by embedding e-commerce functions directly in the metaverse.

Suitable for:

• V-Commerce: Virtual Shopping Experience – Virtual shopping in the Metaverse

📊 Adaptability in digital marketing and sales

It is clear that hansgrohe's success in the digital space depends not only on the further development of the inspiration tool, but also on the ability to adapt to the rapidly changing landscape of digital marketing and sales. Investing in such technologies sends a clear signal to customers and the industry that the company is ready to invest in the future and redefine the buying experience.

✨ hansgrohe's path of digital innovation

hansgrohe's commitment to digital transformation and the introduction of the inspiration tool is a step in the right direction. It is proof that the company has recognized the signs of the times and is ready to invest in innovative solutions that provide added value not only to customers but also to the company itself. The path to the digital future is full of challenges, but also full of opportunities - and hansgrohe seems ready to take this path.

The 3D Web – a fascinating intersection where virtual reality (VR), augmented reality (AR) and 3D graphics meet to revolutionize user experiences on the Internet. The focus is on technologies such as WebGL, WebAR and WebXR, each of which offers unique possibilities but also overlaps in some respects.

🕹️ WebGL (Web Graphics Library)

Let's start with WebGL (Web Graphics Library). This JavaScript API makes it possible to render interactive 3D and 2D graphics directly in the browser without the use of plugins. WebGL is essentially a browser implementation of the OpenGL ES 2.0 specification, which allows hardware-accelerated use of the device's graphics card. This flexibility makes it a popular choice for displaying complex graphics and visual effects on websites and in online games.

🌟 WebAR (Web Augmented Reality)

WebAR refers to augmented reality accessible via web browsers. It is an umbrella term for any AR experience that can be started by opening a website and does not necessarily require a special app. WebAR benefits from the simplicity of web distribution - users do not need to download special applications, but can enjoy immersive experiences directly in the browser. Technologies such as AR.js or other frameworks enable developers to create AR experiences that can embed location-based or marker-based digital content into the real world via a smartphone's camera.

🎭 WebXR (Web Extended Reality)

WebXR stands for Web Extended Reality and is an API that unifies both AR and VR on the web. It is the successor to WebVR, expanded to include AR capabilities, and serves as a catch-all term for all types of immersive web experiences. WebXR is designed to support a wide range of XR devices - from head-mounted displays (HMDs) for virtual reality to mobile devices for AR. Unlike traditional platforms that require native apps, WebXR allows for seamless integration into the web development process, making it easier to create cross-platform immersive experiences.

🧩 Commonalities: Connected Realities

The similarities between WebGL, WebAR, and WebXR are deeper than apparent at first glance. All three technologies are an integral part of the 3D web and serve to deepen user interaction and engagement on the Internet. They are built on the core principles of open web standards and are designed to work in modern web browsers without the need to install additional software. This fact makes it easier for users and developers to gain access to 3D content and immersive experiences.

🎲 Differences: Specialization in experience

However, the differences are just as significant. WebGL is primarily focused on displaying 2D and 3D graphics in real time, without offering specialized immersive features such as head tracking or spatial tracking that are common in VR and AR experiences. WebAR, on the other hand, focuses on integrating digital information into the real world using the smartphone camera and other sensors, without requiring or enabling the full immersion of VR. WebXR offers a bridge between these two worlds by bringing the components of VR and AR together under one roof, giving developers the tools to create complex immersive web applications.

🔍 Outlook: influence and challenges

The use of WebGL, WebAR and WebXR has the potential to radically change the way people interact with the Internet. Shopping experiences can be improved through AR functions by allowing customers to visualize products in their real environment before they buy them. Educational content can be brought to life through interactive 3D models and virtual worlds that make learning and understanding complex concepts easier. Social interactions could also be enhanced through virtual meeting places that give the feeling of being with other people in a different location.

The importance of these technologies is likely to continue to grow as the Internet increasingly evolves towards an immersive and interactive medium. However, there are of course also challenges, such as ensuring data protection and security, performance on different devices and the development of standards that enable seamless experiences across different platforms.

🌍 The web of the future

WebGL, WebAR and WebXR are key technologies that form the foundation for the next generation of the Internet. They complement each other and each bring their own strengths. While WebGL creates impressive graphics, WebAR enables interactive experiences that connect the real and digital worlds. WebXR, on the other hand, offers a comprehensive framework for immersive experiences. They all contribute to making the web a richer, more dynamic and more engaging place.

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#️⃣ Hashtags: #WebGL #WebAR #WebXR #3DWeb #ImmersiveTechnologies

The 1D barcode successor 2D matrix code is suitable for WebAR or WebXR! – Image: Xpert.Digital

See things and details that were previously not visible due to the packaging, outer box or other obstructions!

Product Information

Consumers can scan the matrix code with their smartphone to get detailed information about a product, such as: B. its origin, nutritional information or instructions for use.

Authentication

Manufacturers can use the Matrix Code and GS1 Data Link to authenticate their products and give consumers peace of mind that they are purchasing a genuine product.

marketing

WebAR allows manufacturers to display digital content such as 3D models or animations directly on the consumer's smartphone or tablet screen. This can create an interactive and engaging brand experience and increase sales.

More about it here:

• Advantages and possible applications for potential customers

From barcode to augmented reality 3 product presentation with WebAR – Image: Xpert.Digital / gpointstudio|Shutterstock.com

In the age of digitalization, standardized data and efficient information exchange processes are of great importance for companies. GS1, a global non-profit organization, offers solutions for this. One of the standards provided by GS1 is the GS1 Data Link. This enables companies to store and exchange product information in a uniform format.

In order to uniquely identify products, they are provided with a Global Trade Item Number (GTIN), which enables products to be labeled consistently worldwide. The GS1 standard matrix code, such as the DataMatrix code, contains the GTIN and may contain additional information such as the batch number or the product expiry date. This information can be accessed by customers by scanning the matrix code with their smartphone.

By using GS1 Data Link in combination with matrix codes, companies can quickly and easily access product data and thus optimize business processes. The standardized storage of product information enables information to be exchanged quickly and consistently throughout the entire supply chain. This not only increases the efficiency of business processes, but also helps improve product quality and product traceability.

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• 3D future with augmented reality in retail

Find the right Metaverse agency and planning office such as a consulting firm - Image: Xpert.Digital

🗒️ Find the right Metaverse agency and planning office such as a consulting firm - search and search for top ten tips for consulting & planning

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• Experts in the Metaverse and XR: Find the right partners

Xpert.Digital - Pioneer Business Development

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Lathe in photorealistic representation (3D product presentation) - Image: Xpert.Digital

XR technology offers a superior solution for creating photorealistic images and allows companies to free themselves from the expensive fees of external media agencies. It is common knowledge that media agencies charge high costs to create such images as it requires expertise, special software and collaboration with various experts.

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• The superiority of (Industrial & B2B Business Metaverse) XR technology for photorealistic images